So they tell you that you need to be producing content and lots of it. Today we talk about how to make sure you are getting a return on your content investments.

 

 

https://youtu.be/0DIxgagAVA8

Darryl: Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who still refer to "their bloody websites." You can find all our previous episodes, show notes, and links to all the resources we’ll mention on BloodyWebsite.com; I’m one of your co-hosts Darryl King.

Edmund: And I’m the other co-hosts Edmund Pelgen

Darryl: Good

Edmund: Go ahead Darryl

Darryl: Back to you Edmund; Mate I really had a great episode last week, some good feedback

Edmund: I loved that one. Darryl: Go on Edmund: Good results, what are we talking about this week mate

Darryl: Okay; so leading on; Two weeks ago we talk about content overall an over arching umbrella what is content how does it relate with business Edmund: yep

Darryl: Last week we got into who’s your Jenny who’s your customer, what are they want, understand them more and we gave everyone some homework to go out and say write down all of the places in your business where you’ve got content where content exist because in a few weeks’ time we’re gonna start talking about how to improve that kind of content) and the type of content changes your gonna make

Edmund: Yeah

Darryl: but importantly before we do that and leading into this week's topic, what is content ROI; ROI standing for return on investment what is a content ROI what type of return on investment should you get for content that's where we're gonna talk about today because before we start rethinking the content we want people to understand the goals they have for it and how to measure it because otherwise we're just you know slinging mud against the wall hoping some of it sticks then that's the problem we see with most content we see it doesn't attract anyone you just flinging it out everywhere without any focus or idea it's not human centric it's not customer audience centric it's me too content, that’s a term you used last week, it’s me too kind of content)

Edmund: Correct

Darryl: it’s just; it's all over the place so it's not getting results or if it does get a result it was totally float totally at home and you can't replicate it next week nothing Edmund: That’s Right

Darryl: you know you need crickets tototot yet nothing going on right so

Edmund: I think

Darryl: (2:01?)

Edmund: that what's really important though just you know people think that all its content it's online it's digital as some spooky voodoo way of calculating ROI it's the same as your normal marketing spend at the end of the day if we think about it right why don't we spend ma!!! Why why do we spend money on marketing well to sell things at the end of the day

Darryl: AHummm

Edmund: how do you calculate the return on that investment fundamentally it's the same right

Darryl: (2:27 Absolutely………..

Edmund: people have complicated)

Darryl: yeah and and so so the first thing is we spend money on marketing and when we get sales and so that that's like methods its broadest you know like if you want a simple thing like you know like you; everything else we spend 100 grand we've got a million dollars in sales okay so Edmund: Yeah

Darryl: we had to do the ratio that's fine of course (2:48 with in dig deeper) right so then we start looking and we segment things down and create funds so we say okay which piece of marketing generated the right result well it depends on what the result it was so some results might get people to walk into your shop or showroom some results might get the (3:04 phone during) some results might be sending something in the ma...