<p>In this episode, I talk about  Matt Oechsli’s excellent book <em>The Art of Selling to the Affluent</em> and discuss twelve commandments to selling franchises to affluent buyers in today's market that you cannot violate if you want to make more franchise sales, more consistently.</p>

In this episode, I talk about Matt Oechsli’s excellent book The Art of Selling to the Affluent and discuss twelve commandments to selling franchises to affluent buyers in today's market that you cannot violate if you want to make more franchise sales, more consistently.

12 Commandments to Selling to Affluent Franchise Buyers

The Franchise Sales Secrets Podcast offers episodes bi-weekly to bring you tips, techniques, and strategies to help you unlock the secrets to succeeding in selling more franchises, more consistently. With informative interviews, stories, and ideas, you’ll hear real advice on what it takes to succeed in today’s competitive sales environment.

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12 Commandments to Selling to Affluent Franchise Buyers

12 Commandments to Selling to Affluent Franchise Buyers