Franchise Sales Secrets Podcast

In this episode, I talk about achieving HARD Goals and how to set up your own system of accountability to help you move from your expectations and current reality to what needs to be done on a daily and weekly basis to make more franchise sales. I also discuss the seven steps of the franchise sales process and the eight roles that you need to better develop to get better at selling more franchises, more consistently.

In this episode, I conclude my discussion of bad sales habits that franchise candidates want you to give up by discussing seven more habits that you can and must avoid in your interactions with others in the franchise sales and discovery process.

In this episode, I discuss five more bad sales habits that franchise candidates want you to give up and discuss why making those choices in the Discovery Process will yield better results with your franchise sales.

In this episode, I talk about four bad sales habits that franchise candidates want you to give up as the first part of a three part series where a total of sixteen bad habits will be discussed. Learning how to overcome these bad habits will help you better connect with franchise candidates, eliminate resistance, and express greater empathy to those to whom you are explaining your franchise concept. 

Research has shown that seven out of ten marketing messages are misunderstood, mistaken, missed, or just plain messed up in one way or another. What this means is that you must be absolutely clear about what it is that you are asking and what the franchise candidate means by what he or she says they are looking for in order to help him or her find the right franchise to start for them. In this episode, I talk about communication tips you can use to help you better and more quickly connect with franchise candidates. I specifically discuss words you should say and the words you absolutely shouldn't say that automatically disengage you from a prospective franchise candidate when presenting your franchise brand. I also discuss ways to better involve the senses when selling to build trust, create excitement, and cause franchise candidates to want to move forward to the next step of your discovery process.

In this episode, I talk about differences in selling to generational groups and specifically ten ways you can better sell franchises to the Millennial Generation. A franchise candidate's background affects his or her buying preferences. Franchise candidates don't buy the same way that you do, but if you can't get into their world and understand them, you'll be much more successful at establishing a meaningful connection in order to make the sale.

In this episode, I talk about key ways that you can overcome discouragement when things go wrong with one of your franchise sales, how to overcome disappointments and letdowns, how to have more patience when the sale takes longer than you planned, and key ways to better ask for the franchise sale.

In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical skills. I also share key lessons about presenting your franchise brand to showcase confidence without appearing arrogant and putting together the most important KPI's (key performance indicators) that measure what you do on a daily and weekly basis.

At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discouragement when things don't go according to plan. That is a part of business. Yet, as leaders, we have to be optimistic about the future while still confronting the brutal facts of reality. This means that we keep moving forward and take steps and actions that will help us get through challenging times. In this chapter, I share how you can lead your organization by fighting fears with action, how to lead better with optimism, and refusing to allow despair, doubt, and discouragement get you down.

It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways about how you can stand out to prospects and clients and act more decisively towards putting together marketing promotions to reinvigorate your business and marketing message. I also discuss how to get back in control of your business and your life if you feel that you've lost control with all that you have to do on a daily, weekly, and monthly basis.