Franchise Sales Secrets Podcast

In this episode, I talk about four bad sales habits that franchise candidates want you to give up as the first part of a three part series where a total of sixteen bad habits will be discussed. Learning how to overcome these bad habits will help you better connect with franchise candidates, eliminate resistance, and express greater empathy to those to whom you are explaining your franchise concept.

In this episode, I talk about differences in selling to generational groups and specifically ten ways you can better sell franchises to the Millennial Generation. A franchise candidate's background affects his or her buying preferences. Franchise candidates don't buy the same way that you do, but if you can't get into their world and understand them, you'll be much more successful at establishing a meaningful connection in order to make the sale.

In this episode, I talk about key ways that you can overcome discouragement when things go wrong with one of your franchise sales, how to overcome disappointments and letdowns, how to have more patience when the sale takes longer than you planned, and key ways to better ask for the franchise sale.

In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical skills. I also share key lessons about presenting your franchise brand to showcase confidence without appearing arrogant and putting together the most important KPI's (key performance indicators) that measure what you do on a daily and weekly basis.

In this podcast episode (the third of three parts), I cover ten more psychological triggers of why franchise candidates buy a franchise. When you understand and can tap into the psychology behind the buying decision and then utilize these principles, you will successfully motivate, influence, and persuade franchise candidates to buy your franchise from you now, rather than later. In this episode, I cover the final ten of the thirty psychological triggers you can use to make more franchise sales.

In this episode, we continue our discussion of psychological triggers that influence why franchise candidates choose to buy a franchise. Each trigger includes a discussion of how to use it and gives you specific assignments that you can use to start implementing these sales strategies into your daily conversations with franchise candidates so that you can sell more franchises, more consistently.

In this podcast episode (the first of three parts), I cover one of the most fascinating parts of selling: the psychology of why franchise candidates buy a franchise. When you understand and can tap into the psychology behind the buying decision and then utilize these principles, you will successfully motivate, influence, and persuade franchise candidates to buy your franchise from you now, rather than later. In this episode, I cover the first ten of thirty psychological triggers you can use to make more franchise sales.

In this episode, I discuss roles three through seven of the seven roles that all great franchise developers utilize in the franchise development process. This is in continuation of part one of this episode.

In this episode, I discuss the seven steps of the franchise development process and the first two of the seven roles that all great franchise developers utilize in franchise development. I cover roles three through seven in part two of this episode.

In this episode, I discuss eight important questions to help you evaluate how well your franchise offering stacks up next to your competitors and show you how to make your franchise the clear choice when presenting your brand.