We lay the foundation for a seven‑part mini‑series all about Creating Alignment With Your People —  what it means, why it matters, and how to actually build it within your business.  

In this opening episode, we talk about why the right people, in the right seats, doing meaningful work determines 90% of business success. I walk through the big picture of people alignment and the three dimensions that define it — so you can see how clarity, alignment, and accountability all connect to build a thriving, people-driven business. 

Episode Highlights

• Why people alignment determines the health and success of your business
• Clarity–alignment–accountability framework as operating system
• Why the right people matter more than the right plan
• Defining the “core” of your team 
• What it means to have the right person, the right seat, and the right contribution
• Why alignment is about clarity and connection—not control or conformity
• The three dimensions of people alignment and how they drive performance, culture, and growth
• Preview of the six follow‑up episodes on each dimension

Resources & Links

• Learn more at ClearAuthenticBrands.com

• Books Mentioned: Good to Great by Jim Collins, Built to Last by Jim Collins, Traction by Gino Wickman