Fiona Green from Winners FDD joined us on the Scottish Football Marketing Podcast to discuss data collection and email marketing.

Email Marketing can be a very important channel for communication with your audience. Collecting data is the first step to being more effective in this area and Fiona takes us through a number of things to help clubs make the most of this channel. We touch on GDPR, data collection methods and what makes a good email campaign.

Show recorded in January 2019.