Scottish Football Marketing Podcast

Michael and Chris chatted to George Fraser about the Lowland League, how it works behind the scenes, the search for a sponsor and George's hopes for the league in years to come. We avoided any chat on the current ongoing play-off situation so don't get your hopes up for any juicy soundbites on that I am afraid. We also spoke a bit about BSC Glasgow before Michael and Chris had a look back at their favourite past episodes.

A man of many roles and arguably one of the busiest men in Scottish Football, Derek White joined Michael and Chris to chat about life at Livingston.

In our unofficial series of discussions with Chief Executives; Steven Ferguson at Ross County joined Michael and Chris to talk about life in the Highlands for the Premiership club and how he has adapted to life as Chief Exec from previously being manager.

On the latest episode we were joined by Chris Cairns from Facebook. 

Chris took us through the latest on Facebook and Instagram and what the opportunities for clubs are. 

Montrose Chairman John Crawford and Montrose Community Trust Chief Executive Peter Davidson joined Michael and Chris on the Scottish Football Marketing Podcast for a chat about life at Links Park and all the great work the club do.

Topics covered include Montrose's role in the community, fundraising, the impact of COVID-19 and future hopes for the club.

Hosted by Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland)

The Scottish Football Marketing Podcast is back with a chat with Hearts Chief Executive Andrew McKinlay.

Michael and Chris found out more about what goes on at the Edinburgh club, Andrew's approach to his role in his first six months and a look at what life could be like post-Covid.

In a special one-off episode of the Scottish Football Marketing Podcast, Chris spoke to Michael about all that went on behind the scenes from a digital and social perspective on the night Scotland qualified for UEFA EURO 2020.

Chris and Michael were joined by Robert Wilson from SWF to discuss about marketing in Scottish Women's Football including the challenges and opportunities as well as getting a greater insight into life behind the scenes at SWF.

This podcast was originally recorded for the Pure Fitbaw Podcast.

Chris and Michael were given a special brief on how they would market Club X and were invited onto the Pure Fitbaw Podcast to discuss how they would tackle the brief. The boys covered a number of different areas from setting a vision and identity for Club X to fan experience, strengthening their position in the community and various other ways of increasing revenue.

Thank you to Gavin at Pure Fitbaw for allowing us to publish the audio too.

Ian Fitzpatrick from Clyde FC joined Michael and Chris to discuss the various fan initiatives going on at the club including club ownership, digital season cards and rewards schemes.