Scottish Football Marketing Podcast

Esports, the buzzword in sports marketing at the moment in time. What is it and should you be getting involved?

Hosts Michael Bochel and Chris Samson do something slightly different this show with three separate interviews with some interesting people involved in the industry; Trevor Keane (Sportsego), James Hood (esports Scotland) and Adam Ryan (FIFA Player).

What more can you do to get marketing support from your fan base? We spoke to Craig Hughes from the Well Society and Andy Ross from the MFC Podcast who gave us insight into the different roles they have in working with the club and what more can be done across Scotland.

Motherwell are in a slightly unique position in that they are fan owned but there are plenty of ideas to be taken away from this podcast including further developing a subscription model and how to work more closely with fan media.

The prospect of building a new club website can be quite a daunting prospect. There are so many different options available and that is even before the design and build. With this in my Chris Samson and Michael Bochel are joined by Paul Daly and Marc Love from web agency Made By Crunch. 

Discussions focused around the options to clubs, things to consider and general tips on website development.

Throughout Scotland there is an abundance of clubs doing some amazing work in their local communities. The purpose of this podcast was to highlight as much as possible to help other clubs at all levels get inspiration as to what they can do in their community.

Danny Bisland and Paul McNeill both work with clubs on a dailly basis and joined Michael and Chris to give more detail on what is happening across the country.

Supporters Direct Scotland Chief Executive Alan Russell joined Chris Samson and Michael Bochel to discuss the results from the latest Scottish Football Supporters Survey.

We covered the key themes, the learnings for clubs and the support available via SDS. As always we tried to provide some practical advice throughout.

Advertising and media buying sounds expensive to any club with a limited or next to no budget but it doesn't have to be the case. 

Kenneth McFarlane from Republic of Media joins Michael and Chris to talk about all the options available to a club when it comes to advertising touching on a number of different channels.

Fiona Green from Winners FDD joined us on the Scottish Football Marketing Podcast to discuss data collection and email marketing.

Email Marketing can be a very important channel for communication with your audience. Collecting data is the first step to being more effective in this area and Fiona takes us through a number of things to help clubs make the most of this channel. We touch on GDPR, data collection methods and what makes a good email campaign.

Show recorded in January 2019.

We were joined by Kilmarnock Head of Communications Scott McClymont to chat about creating in-house content.

There are some great examples of in-house content being created throughout Scottish Football and we asked Scott how he goes about creating content at Kilmarnock. 

Hosted by Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland)