Scott Gormal, Marketing Manager at Aberdeen joined hosts Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) to chat about Season Tickets and Memberships.

A lot of clubs rely on the revenue from season tickets every year and Scott talked us through some of the things that happen at Aberdeen. He also took us through their membership offering and we discussed what clubs at all levels could do should they be looking at their own membership proposition.

Hosts Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) were joined by Steven Dow from Football Nation and Six Yard Box and Steven Romeo, Head of Retail at the Scottish FA to discuss club retail options.

Both guests have years and years of football retail experience with Steven Dow's Football Nation supplying plenty of clubs across Scotland with team wear. On the podcast we discussed the different options available to clubs with a focus on helping increase revenues. Both Stevens made it clear throughout the podcast that they were very approachable to discuss options and get advice.

Lawrence Broadie from Electrify PR joined hosts Michael and Chris to chat about working with sponsors. Lawrence has plenty of experience club side and sponsorship activation. In this podcast we hear from Lawrence on how to help attract sponsors and how to maximise the relationship as much as possible.

Michael Park from BSC Glasgow and the Geosonic Lowland League joined hosts Michael Bochel and Chris Samson to discuss all things social media in the lower and non-leagues as well as from a league perspective.

Michael takes us through a typical day and week as well as telling us about the many challenges he faces on a regular basis. Many of which we are sure that resonates with some of our listeners. There are also plenty of practical tips and advice for clubs at all levels.

Ahead of the First Round of the 2018-19 William Hill Scottish Cup season, the Scottish FA's Jack Evans joined regular hosts Michael Bochel and Chris Samson to discuss what goes on behind the scenes of the Scottish Cup from a brand and marketing point of view.

Jack with a little input from Michael told us about the thought process behind the current campaign, what the plans are from a social and content point of view and what support is out their for clubs.

Michael & Chris were joined by Mark Bradley from the Fan Experience Company to discuss all things fan experience. There was lots to discuss with Mark providing plenty of ideas and insight to what clubs can be doing particularly on a budget.

Robin Richmond (8 Million Stories) joined Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) to discuss online paid advertising options for clubs.

This podcast covers a number of different advertising platforms with more detailed discussion on Facebook and Google. The guys talk about quick wins and common mistakes while also considering budgets and creative.

Show recorded August 2018.

For show three, the Scottish FA's Scottish Football Marketing Podcast covered PR and Media with George Francis, Communications and Media Manager at Partick Thistle.

This is a bumper show, as George covered in great detail building relationships with the media, working with players, Kingsley, being a community club and much much more.

Show recorded July 2018.

For show two of the Scottish Football Marketing Podcast from the Scottish FA we were joined by Colin Millar from Hibernian. We discussed all things volunteering at Hibs including how the core team of volunteers help the club on matchdays. We also learned a lot about Colin's role at the club and what happens behind the scenes at Easter Road.

For our first ever Scottish FA Scottish Football Marketing Podcast we sat down with Nicky Taylor from research and insights company, Taylor McKenzie to discuss working with research and insights in Scottish football.

Nicky discusses a number of different things clubs could potentially look at doing and let us know what he has been doing with the Scottish FA and SPFL clubs.

Show Links

Scotland's National Statistics Website

Survey Monkey

Guide to data tables in Excel

Taylor Mckenzie

Dundee signing announcement

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