Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Deirdra O’Gorman, CEO of Empyreal Logistics, to unpack the cannabis cash problem and why it still shapes the industry’s day-to-day reality.

The conversation moves through banking friction, compliance mechanics, and the operational pressure that comes with moving money in a market built on legal contradictions. Deirdra walks through what “compliant” cash logistics actually looks like, why cash remains the default even in mature states, and what needs to change for cannabis commerce to start behaving like every other industry. It’s an episode about infrastructure, incentives, and the real-world cost of leaving a multibillion-dollar market stuck in the cash economy.

🎧 New episodes drop regularly. Follow @TheHybridPod on Instagram for updates.

🔎 Topics: cannabis banking, cannabis cash, cash logistics, Empyreal Logistics, Deirdra O’Gorman, compliance, public safety, cannabis regulation, federal-state policy gap, dispensary operations, The Hybrid podcast