I’m very excited to have another incredible guest, Kristin Luna, on the podcast today!

Kristin and I actually met locally, and she’s got a pretty unique background with plenty of fun things going on. Kristin is a Nashville-based writer specializing in all forms of journalism-travel, food, home renovation, entrepreneurship, and more. She’s also a photographer, videographer, public speaker, and the creator of Camels & Chocolate blog (est. 2007). Kristin and her husband, Scott, founded DMA Events, a nonprofit devoted to creative placemaking through community events and the installation of murals. 

In today’s episode, we’re talking about:

• Earned media vs. paid media
• The importance of cultivating genuine relationships with people who are writing for publications you are interested in and want to be a part of
• Why you NEED to have some kind of online presence as a business owner
• The best ways to really connect with your audience on social media and grab attention from someone in earned media
• Best practices for product-based businesses who want to expand into other types of media
• Why you should always have accurate contact information readily available so someone can get in touch with you easily

My conversation with Kristin was a blast, and I learned SO much more about earned media vs. paid media. If you’ve ever been curious about earned vs. paid media and how they can work for your business, this is an episode you won’t want to miss!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Kristin on Instagram 

Check out Kristin's blog and learn more about working with her: https://www.camelsandchocolate.com/blog/

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/