The Happy Go Social Podcast

I am very excited to chat with my fabulous bookkeeper, Cheyenne Reed, on the podcast today!

Cheyenne Reed is a former accountant-turned-bookkeeper, and the owner of Abundance Alchemy. She has always been a lover of numbers, and eventually, she started her own bookkeeping business in 2021. Cheyenne’s mission is simple - she wants to help millennial women create magick in the mundane of money. She is passionate about really understanding her clients’ goals and helping them feel comfortable with their money, and ultimately, create a dream life they’re excited about. Cheyenne is also a wife, dog lover, gardener, and considers herself a modern day hippie who loves living a simple life.

In today’s episode, creating magick with the money in your business, we’re talking about:

• Cheyenne’s story of working in accounting, and what eventually led her to start her own bookkeeping business
• The biggest piece of advice for new business owners
• Benefits to having a solid bookkeeping system in place
• Common mistakes business owners tend to make
• Understanding that money is a tool and there is enough out there for everyone

Find the COMPLETE SHOW NOTES HERE: https://happygosocial.net/happygosocialpodcast

Learn more about working with Cheyenne on her website: https://abundancealchemy.co/

Connect with Cheyenne on  Instagram and TikTok

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

I’m excited to welcome an amazing guest, Daniel Chunn, onto the podcast today! 

Daniel Chunn is the founder and CEO of Chunn Insurance Agency. When it comes to working with his clients as an insurance agent, Daniel cares about building a relationship - business is not just a transaction for him. He wants to keep things as simple as possible for his clients, and fostering peace of mind for individuals and their families through dependable services and personal touch is vital. Daniel believes finding and choosing a trusted resource for your small business is key, and he takes pride in being that for the people he gets to help. Daniel also partnered with some fellow business owners on another business venture, and he’s now a part of Prohibition Home Brewing, Tennessee’s expert in homebrewing and premium cigars.

In today’s episode about choosing a trusted resource for your small business, we’re talking about:

• Daniel’s decision to start a business he truly cared about, so he could leave a legacy for his family
• Why small business owners really need a trusted resource when it comes to insurance for their businesses
• Understanding risk analysis when it comes to insurance for your business
• Daniel’s new venture as a partner with the business, Prohibition Home Brewing 
• The importance of consistent networking + finding the right fit for you and your business 

Find the COMPLETE SHOW NOTES HERE: https://happygosocial.net/happygosocialpodcast

Learn more about working with Daniel and get your FREE risk assessment here: https://www.chunninsuranceagency.com/
Connect with Daniel on Facebook and Instagram

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

I had the honor of chatting with another amazing guest, Brooke Bauer, on the podcast today!

Brooke Bauer is a stylist and color consultant with House of Colour in middle Tennessee. She’s always had a passion for fashion and design, and she now helps her clients determine their individualized color palette, as well as their authentic clothing personality style. The real magic happens when your skin is surrounded by your best colors, and you’re dressing in a way that honors your body shape, personality, and lifestyle. Brooke loves teaching women how to amplify their God-given beauty, and dress with confidence!

In today’s episode, we’re talking about:

• Brooke’s story of becoming a color consultant with House of Colour
• What to expect during a typical color consult 
• Incorporating your unique colors and style into your brand
• Having a style analysis done + learning your particular clothing personality

I loved the conversation I had with Brooke, and I learned so much valuable information about colors and styles when it comes to our brands. Finding your unique color palette to showcase your brand IS powerful - it truly helps you to feel your best, because you’re able to be your authentic self.

You can visit Brooke in person for a personalized consult, but if that’s not an option, listen to this episode to learn how to look and feel amazing with your clothing and style every day!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Brooke on Instagram

Use the code HAPPYGOSOCIAL for $20 off your first service with Brooke! https://house-of-colour-tristartn.square.site/

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

I’m excited to welcome a local business owner, Kimberly Griggers, onto the podcast today!

Kimberly is the owner of CJ’s Coffee Barn, a drive-thru coffee stand, in downtown Winchester, TN. Originally from Washington, she completed a barista/owner training course at the Seattle Barista Academy before relocating to Tennessee. Kimberly always had the intent to open her own latte stand, and after moving to Tennessee to meet her (now) husband, her dream became a reality. CJ’s Coffee Barn is the one and only drive-thru coffee barn in the area, offering over 70 flavors in a variety of espressos, smoothies, lotus lattes, and more.

In today’s episode, we’re talking about:

• Kimberly’s journey to becoming a business owner and buying a coffee stand
• Struggles with having a drive-thru coffee stand
• Important lessons Kimberly has learned since opening CJ’s Coffee Barn
• Which social media platform(s) and types of advertising works best
• How the JOE app has helped the growth of CJ’s Coffee Barn
• Kimberly’s best advice for anyone wanting to open a coffee stand

Kimberly and I had such a fun conversation talking about all things business, coffee, and more. She truly is passionate about the work she is doing, and she and her staff love getting to be creative with their menu for CJ’s Coffee Barn. If you’re visiting the Winchester, TN area, you’ll definitely want to stop by CJ’s Coffee Barn and see what’s brewing!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Kimberly on Instagram and Facebook

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

I’m very excited to have another incredible guest, Kristin Luna, on the podcast today!

Kristin and I actually met locally, and she’s got a pretty unique background with plenty of fun things going on. Kristin is a Nashville-based writer specializing in all forms of journalism-travel, food, home renovation, entrepreneurship, and more. She’s also a photographer, videographer, public speaker, and the creator of Camels & Chocolate blog (est. 2007). Kristin and her husband, Scott, founded DMA Events, a nonprofit devoted to creative placemaking through community events and the installation of murals. 

In today’s episode, we’re talking about:

• Earned media vs. paid media
• The importance of cultivating genuine relationships with people who are writing for publications you are interested in and want to be a part of
• Why you NEED to have some kind of online presence as a business owner
• The best ways to really connect with your audience on social media and grab attention from someone in earned media
• Best practices for product-based businesses who want to expand into other types of media
• Why you should always have accurate contact information readily available so someone can get in touch with you easily

My conversation with Kristin was a blast, and I learned SO much more about earned media vs. paid media. If you’ve ever been curious about earned vs. paid media and how they can work for your business, this is an episode you won’t want to miss!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Kristin on Instagram 

Check out Kristin's blog and learn more about working with her: https://www.camelsandchocolate.com/blog/

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

I’m excited to welcome another amazing guest, April Bowers, onto the podcast today!

April is a former English teacher turned branding, headshot, and portrait photographer with her own business, April Bowers Creative. She’s a lifelong lover of the art of photography; she finds beauty and inspiration everywhere, especially in the ‘imperfect’ and unconventional. Everybody is art, and everybody is worthy of being seen! She wants to encourage people to embrace what makes them stand out, and lean into a photoshoot with curiosity and playfulness.

April is also a mindset and confidence coach. She believes the magic lies in being your authentic, true self, and she loves helping people shine their light more in the world.

In today’s episode, we’re talking about:

• April’s story of becoming a branding photographer and mindset and confidence coach
• The importance of showing up in your brand for your audience
• How often you should be doing content photoshoots 
• Valuable lessons April has learned on her entrepreneurial journey
• The special, limited-edition series April is doing to celebrate women in business, entrepreneurship, and leadership

April is passionate about helping her clients stand out from the crowd, because you shouldn’t be afraid to shine your light and leave your unique mark in the world. Stepping into your power and finding confidence with your brand IS something you can do as a small business owner.

If you’re ready to elevate your personal brand and connect on a deeper level with your audience, you do NOT want to miss this episode with April!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with April on Instagram

Learn more about how you can work with April: https://www.aprilbowerscreative.com/

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

I’m excited to have Vicky Smolyar on the podcast to talk all things trademarks, copyrights, and more!

Vicky has business in her blood; she started her very first business back in the 5th grade, publishing and selling magazines to her classmates. She is now the founder and head attorney at Smolyar Law. Vicky helps entrepreneurs use the law to their advantage, so they can then thrive and grow the businesses of their dreams. 

Vicky is both a business lawyer and business owner, and she believes your legal decisions should be made from a place of power, not fear. When it comes to important legal matters like trademarks, this isn’t something you should be DIYing! 

In today’s episode, we’re talking all about:

• When you really need to trademark something (and when you don’t)
• What a trademark actually is
• What a copyright is, and if/when you need to register your copyrights 
• Expected costs when working with a trademark attorney like Vicky
• Vicky’s DIY trademark registration course, and why she created it

Vicky is passionate about the work she does as a trademark attorney, and she loves supporting and nurturing her clients along their entrepreneurial journeys. While legal matters are so not an exciting part of business, they are extremely important, and shouldn’t be shoved under the rug. 

If you know it’s time to trademark the important assets of your business, this is an episode you won’t want to miss!

it sort of gives you the tools that you need to be able to go and shut people down that are sort of trying to imitate you, whether that be intentional or not intentional.you have to think about what you're doing now, what you're going to do in the future, and that sort of informs

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Vicky on Instagram

Connect with Vicky on LinkedIn

Learn more about how you can work with Vicky: https://www.smolyarlaw.com/

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

In today’s episode, I have my good friend Paige Anderson on to talk all things Etsy!

Paige is the founder and visionary behind Ponderosa Creative, a creative haven merging needlework supplies and quilted goods. Her company was founded in 2017 after she graduated college and became a mother. Ponderosa Creative offers hand dye courses, PDF eBooks, quilt patterns, and a curated selection of supplies such as her bestselling Ponderosa Thread Gloss. She decided to pivot away from the environmental field that she was in, to a career that allowed her to have more flexibility with raising her child and she has found so much success using Etsy. 

In today’s episode, we’re talking about:

• How her top-selling Ponderosa Thread Gloss came to be
• Her favorite part of selling on Etsy
• The benefits of becoming a ‘Star Seller’ on Etsy
• Her biggest advice for Etsy beginners
• The importance of good SEO in your business and on your listings
• Her view on fees and the cost of doing business

If you’re looking to get started with Etsy or just looking to improve your existing Etsy shop, you won’t want to miss this episode!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Paige on Instagram

Check out her website and subscribe to her email list

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

In today’s episode, I have Lee Deckelman on to talk about using mindfulness as a tool for both business and life. 

Born in Baltimore and raised in Tullahoma, Lee joined the military after graduating high school, not out of a sense of duty, but because he lacked job prospects and he wasn’t ready for college. Seeking discipline and personal growth, he joined the special operations community, spending time as an Airborne Ranger and Green Beret before being medically retired just before the 9/11 attacks. 

After struggling to find direction post-military, he worked as an Air Marshal and then did contract work in combat zones for nearly a decade. Seeking a change, Lee turned to yoga as a way to practice mindfulness and find inner peace. Lee started his foundation, Be Yoga Strong, in hopes to create a free yoga studio that is accessible to all. 

In today’s episode, we’re talking about:

• The impact of mindfulness in business and in other creative pursuits
• How you can get started with practicing yoga and focusing on other mindfulness techniques
• Lee’s overarching goals of his foundation, Be Yoga Strong
• How to get your male partner/friend to ditch the macho ego and get involved with yoga and mindfulness 

Lee also has a published memoir, “Internal Volume,” which is an honest account of his life over the last 56 years. Lee is so inspiring and his story and journey to yoga and mindfulness and how he’s using that to make the world a better place is one you don’t want to miss!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Connect with Lee on Facebook and Instagram

Check out Lee’s book Internal Volume

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/

Ciera Shaw is back on the show today, and we're talking all things Pinterest and how it can be a transformative marketing tool for your business! 

Ciera is a virtual assistant, social media manager, Pinterest expert, and an all-around awesome lady. She’s been in business for 8 years now with her social media management business, Mediocre Mom LLC. Ciera loves building up small shops and making friends along the way; she loves helping others succeed and is truly passionate about what she does.

In today’s episode, we’re talking about:

• What types of businesses can benefit from Pinterest marketing
• How often you should be pinning fresh content
• How many pins a day you should be posting
• The benefits of pinning from different social channels
• Using different ad avenues for maximum reach

Ciera has simplified Pinterest to its bare essentials, making it a piece of cake for you to dive in and get started! If you’re interested in using Pinterest for your business and you’re eager to dive in, make sure to listen to today’s episode!

FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast

Learn about how you can work with Ciera: https://cieravaservices.wixsite.com/mediocremomsmm

Connect with Ciera on Facebook

Connect with me on Instagram @happy.go.social

Learn more about our team and how we can work together at https://happygosocial.net/