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A lead magnet is a piece of valuable content you give away for free in exchange for an email address.Why would you want a reader’s email address? If you want to build an online business, there’s one essential skill you must develop: email list building.Your ability to capture new leads (subscribers) will determine the success or failure of your online business. It’s simply that important. List building is a fundamental skill every successful blogger must master.Link Mentioned: http://BloggingYourPassion.com/140