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Mastering Pinterest Post Algorithm Change: The Ultimate Traffic Playbook

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In this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. 

Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog.

00:00 The Great Pinterest Panic of 2020
01:02 Introduction to the Pinterest Traffic Playbook
01:52 Understanding Pinterest's Algorithm Shift
03:46 Why Pinterest is a Powerful Traffic Source
04:58 Common Pinterest Mistakes to Avoid
06:10 New Rules for Pinterest Success
07:47 Step-by-Step Guide to Mastering Pinterest
12:34 Pinterest Quick Win Exercise
14:47 Key Takeaways and Final Thoughts

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Mastering YouTube Growth: Strategies from Think Media's Journey

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

This episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. 

The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs.

00:00 Sean Canal's Humble Beginnings
00:59 Introduction to Market Your Message Show
01:59 Chapter 13: The YouTube Traffic Playbook
03:44 Avoiding Common YouTube Pitfalls
04:38 Crafting a Winning YouTube Strategy
07:54 Advanced YouTube Growth Strategies
10:40 YouTube Topic Brainstorming Exercise
12:12 Key Takeaways for YouTube Success

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The Podcast Traffic Playbook: Step-by-Step Guide to Building Your Audience

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. 

Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world.

00:00 The Birth of Wireless Communication
00:30 Introduction to Podcasting
01:28 The Podcast Traffic Playbook
04:18 Avoid Common Podcasting Mistakes
05:57 Simplify Your Podcasting Process
07:04 Your Podcast Playbook: Seven Steps to Audio Stardom
12:31 Today's Exercise: Your Podcast Launch Blueprint
14:55 Key Takeaways for Successful Podcasting

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Unlocking Medium Success: Building an Audience and Monetizing Your Content

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. 

The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. 

Listeners are encouraged to follow along with the book, which is available for free as an audiobook.

00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey
00:28 Introduction to Medium: A Platform for Thinkers and Storytellers
01:27 The Medium Traffic Playbook: Chapter 11 Overview
01:35 Benjamin Hardy's Medium Success Story
03:02 Understanding Medium's Unique Audience
03:28 Avoiding Common Mistakes on Medium
05:45 Adopting the Thought Leader Mindset
06:41 Your Medium Success Roadmap
09:46 Today's Exercise: Analyzing Popular Medium Articles
11:37 Key Takeaways and Conclusion

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Demystifying Blogging: From a Hobby to a Business with Jonathan Milligan

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. 

The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action.

00:00 Introduction: The Birth of a Blog
00:33 Demystifying Blogging: What's Changed and What's Working
01:19 Chapter 10: The Blogging Traffic Playbook
02:48 Common Pitfalls: What Most Bloggers Do Wrong
03:41 Becoming a Topic Leader: The Secret Sauce
05:06 The POST Method: Crafting Quality Blog Posts
07:52 Advanced Blogging Practices for Accelerated Results
10:32 One Day Blog Post Challenge: Put Your Knowledge into Action
12:16 Key Takeaways: Mastering the Art of Blogging

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Leveraging Private Facebook Groups for Explosive Growth

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. 

Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact.

00:00 Introduction: From Bartenders to Marketing Rock Stars
00:32 Welcome to the Market Your Message Show
01:20 The Rise of Landon Stewart and Chris Stapleton
02:56 The Power of Private Facebook Groups
03:32 Common Mistakes in Facebook Group Management
05:04 Building a Thriving Facebook Group
07:52 Strategies to Grow Your Facebook Group
10:12 Exercise: Mapping Out Your Facebook Group Vision
12:24 Key Takeaways and Conclusion

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The Power of Video Shorts: A Masterclass in Audience Building

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. 

Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. 

Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. 

Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy.

00:00 The Silent Sensation: How One Man Gained 150 Million Followers
00:20 Welcome to The Market Your Message Show
00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook
01:08 The Rise of Kabi Lame: A Case Study in Audience Building
02:20 The Power of Video Shorts in Modern Social Media
02:40 Common Mistakes in Content Creation
03:40 Mastering Short-Form Video: Strategies and Tips
04:31 Understanding the Short-Form Video Landscape
05:35 Developing a Content Strategy for Short Videos
06:39 Creating Short Videos from Long Content
07:21 Leveraging Platform-Specific Features
08:27 Today's Exercise: Create Your First 60-Second Video
10:24 Key Takeaways: Embrace Short-Form Video

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Harnessing the Power of Daily Posts to Build a Seven-Figure Business

Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com

Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. 

Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.

00:00 Introduction: The Power of One Post a Day
01:20 Meet Justin Welsh: A Case Study in Consistency
03:37 Implementing the Daily Post Strategy
04:20 Common Social Media Mistakes
06:37 Steps to Implement the Daily Post Strategy
08:52 Crafting Engaging Social Media Posts
16:21 Today's Exercise: Creating Your First Template Posts
18:36 Key Takeaways and Final Thoughts

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Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth

Grab the Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. 

He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.

00:00 Introduction: The Struggle of Overwhelming Marketing Efforts
00:16 Welcome to The Market Your Message Show
00:26 Introduction to 'Build Your Audience' Book Series
01:17 Chapter Six: Choose Your Own Traffic Adventure
01:52 The Importance of Focused Traffic Generation
02:16 Common Mistakes in Traffic Generation
02:50 The Power of Concentrated Effort
03:38 The Four Main Traffic Methods
04:34 Guidelines for Choosing Your Traffic Adventure
06:47 Today's Exercise: Your One-Day Traffic Method Selection
09:16 Key Takeaways

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Skyrocket Your Email List: The Lead Magnet Launchpad Strategy

👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. 

Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.

00:00 Welcome to the Market Year Message Show
00:25 The Importance of Building an Email List
00:59 The Lead Magnet Launchpad
03:17 Common Pitfalls in List Building
05:09 The Everywhere, All at Once Strategy
06:52 Optimizing Your Email List Building
07:13 Promoting Your Lead Magnet Across Platforms
12:58 Guest Blogging and Podcasting for List Building
15:03 Paid Traffic Campaigns
15:54 Crafting an Irresistible Lead Magnet Pitch
17:09 Key Takeaways and Conclusion