Hank has a pet peeve - Your fear of getting granular.

Lauren talks Hank off the ledge, barely.  and explains how having a, or planning for a Funnel forces you to have to get granular - in your business and in your brand.

It’s not the funnel.. it’s the brand that drives sales.

cuz we talkin about getting attention.

and how your fears around what it takes to Get Attention is exactly what is fucking you up.. and 2MM is here to fix it.