This Is Called The Show

Hank decided not to do a show today.  This became a full blown meeting where Hank asks for Lauren’s help:  He desperately needs to pick a Mission Statement.  You have to listen to this episode.  If you want to know how to not just find a personal mission, but find a way to start to create content with passion - this show will teach you how to create your own Content Playground.  This episode is guaranteed to change your life or your money back.

Lauren wants to unburden herself.  She felt conflicted on the shoot they were just on last week in LA. When she takes someone into the confessional booth, nobody wants to make another person cry, but how can there truly be growth if you aren’t helping others uncover those pain points and helping them figure out how to get out from under them? When you, as a business owner, start to see talking about what you DO from this angle, of going deep, you will change the nature of how people feel about you and your business. 

Creating Content Sucks.  I hate it. You hate it.  So what can we do about it.. well, Hank argues it all starts with a Pre Production Meeting - and it kinda does, but that spirals into Lauren making the show, “Fund Tank” that they produce monthly, waaaaay better - but also makes Hank really happy because he goes from hating creating to being super pumped.. Check out how.

Lauren and Hank make a triumphant return to the podcast with a new VIDEO POD - if you want to experience in IMAX 4D just pop on over to 2MarketMedia’s youtube channel - and you are gonna want to. 

This Is Called the Show because Lauren found some old footage of the two of them coaching a client - during an actual shoot - Lauren wants to teach you how to Document Your Day and Create Compelling content from your boring old mundane videos - Hank and Lauren attempt to do that here - let them know how they did!

Hank and Lauren want out!  Even as an entrepreneur, the only way to NOT work for your company, is to put your company to work for you..

that means you need to scale.  It’s time for 2 Market Media to scale.  Hank and Lauren start to break it down for you and for their own future.

Lauren finally has Hank realize his life’s mission.

There is something you are doing.. deep down.. emotionally.. that you just CAN’T stop doing. it’s part of you.. it’s a shared feeling or pain you have with probably everyone you help in your business today.. Well, Not only do you need to tap into that.. but what about when you realize.. you have maxed out your potential.. but you still want to do more.. You are stuck - even if successful.. you have to change it up..you have to move into your Second Act.

See Hank's notebook on the 2MM IG: https://www.instagram.com/2marketmedia/

Hank has an answer to Lauren’s question from last week - “what’s the problem you are solving?”

As a result of answering this question - Hank takes you inside what he now sees as his methodology and where he wants it all to start -

you are trapped.  inside your survival personality.  you do what you do and you do it really well, but that comes at a price, with a ceiling.  you have to learn a whole new set of skills to move from walking and running - to flying..  are you ready to take that leap with your brand?

What’s stopping you?  It takes most of the show to get to this point, but Hank realizes..he’s only really interested in picking.. for himself and for you.. because he’s got patterns, habits - trauma stories.. behaviors that protect him.. that keep him from committing.. keep him from Picking something larger than himself.. it’s deep, but it’s true.. and you have the same problem in your life, I’m willing to bet.

Last week Lauren sent Hank off to go find himself and his brand, all on his own. Hank was hurt, and sad, but he did as Lauren requested.. and now he’s back.. with THE answer that will change the course of Everyone's Life, including yours.  Find out how.  Time to Pick.

You can start ‘branding’ yourself from a few different angles  - Your Action (advice, takeaway); Your Story of Origin (what drives you to do what you are doing today).. either way.. you have to PICK.  Today, Hank asks Lauren to help him pick, so he can get unstuck and just get moving on what his personal brand is.. you’ll see a lot of yourself in this podcast.  guaranteed.  #pressrecord.