Hank has a pet peeve - Your fear of getting granular.

Lauren talks Hank off the ledge, barely.  and explains how having a, or planning for a Funnel forces you to have to get granular - in your business and in your brand.

It’s not the funnel.. it’s the brand that drives sales.

cuz we talkin about getting attention.

and how your fears around what it takes to Get Attention is exactly what is fucking you up.. and 2MM is here to fix it.

Picking up on last week - lauren helps hank figure out HOW he is on a mission to help Lone Wolf Entrepreneurs..

so much so.. that they will tell you how to get on your own mission (to get attention) and if you have trouble doing that..just reach out and mention you heard them talking about it.. and they can sign you up for hank’s new program: Game Changer for 50% off.  sound like a come on?  sure, but wait until you hear what is required of you.

do you know how valuable it is to have a lauren in your life?  I do. this is hank, from This is Called the Show.. and while i coach a bunch of people and get busy doing whatever it is that i do.. there is nothing more valuable than Talking about THAT, the shit that you just did - and ReContextualizing it.. to help you come up with Content.. the meeting we had about that.. is this show.

Hank has a problem.  and Lauren helps him solve it.

you have the same problem.. what the fuck are you up to?  no really.  like something big.. what are you and your company actually doing - to fix people, communities, the world?!?

lauren ups hank.  let her up you and your company - listen to this show!

We are launching a new product here at 2mm: Game Changer - and Lauren actually really hates launching new products.  In fact, she’d rather you understand that instead of Launching that you should be Creating A Foundation for talking about your product - but we get to that after Hank tells you: growth in your business is all about your own personal growth.

lauren is one. hank is one. you are one.  lauren and hank wrestle with how best to present the company.. they have this new thing they are doing.. what should they do?  #A.B.E. baby!  If you look at content through the lens of Your Personal Evolution - instead of a simple destination.. all becomes clear.  Don’t know what that means?  take a listen.

I GOT A NEW SHOW 2 DO!

Lauren and Hank do most of what they promised from last week..

but for real they get real CONTROVERSIAL  - they even have a clip of it that they try to spread around the interweb.  Plus: Gamestock and how people be talkin gets talked about.

Lauren saves 2 Market Media Again - with a New Game Changer for the company - we are calling it Brand Trailers.  We want to not just coach you we want to hand you a Product.  Join Lauren and Hank as they go down the winding road of what you need to do in order to stand out in your business - even if you hate your job.

So..hank got a dm from Velko.  awesome dude who made hank think... Do we, 2MM, need to Pivot - this would be a little different for us...When should YOU pivot?  How are you paying attention to your customers?  Wanna find out? Join Lauren and Hank’s meeting: This is Called The Show (when lauren saves her wav file she uses the initials T.i.T.s.)

Lauren and Hank talk about how getting started is one thing... but keeping it going is a whole other beast. We did it before the holidaze... We were creating like crazy, but, just like my diet, that all went to hell. How do you get real momentum? I'll tell you one way - have a great partner like Lauren. Accountability. Listen to more of how Lauren takes Hank to school on this phone call.