"How much can I afford to spend on ads?" is a terrible question but I'm gonna answer it for you because I love you and because I was that kid you copied answers off of in high school and some things never change.

But look, there's a WAY better question you can - and want to! - answer for yourself about Facebooks ads, and it's this: "how much can I afford to make?"

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Read this as a transcript over on the blog.