Hiya –

Confused about which social media platforms are right for your business? In this video, we’re walking you through the exact steps to choose the best platforms and create a strategy that works for your goals, audience, and capacity. Whether you’re deciding between TikTok, Instagram, LinkedIn, or another platform, we’ll help you make an informed decision that aligns with your strengths and resources.

We’ll also cover how to structure your social media efforts around a primary platform and secondary platform while tying it into your broader marketing plan. By the end of this video, you'll have a clear plan for where to show up and how to do it effectively!

Time Stamps:

1:10 – Reflecting on Your Social Media Strategy

3:25 – Audience vs. Community: What's the Difference?

6:40 – Platform Breakdown: TikTok, Instagram, LinkedIn, and More

10:15 – Understanding Platform Functions & Formats

14:35 – Choosing a Primary & Secondary Platform

18:00 – Repurposing Content Across Platforms

21:15 – Integrating Other Marketing Efforts (Blogging, Email, etc.)

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® TTS Marketing Agency specializes in helping small businesses grow through social media strategy. No part of this video can be reproduced without authorization.

Key Topics Discussed: Choosing social media platforms, primary vs. secondary platforms, content repurposing, audience vs. community, social media strategy for small businesses, 2025 social media strategy