Socially Strategizing with TTS

By Lindsay Heighes

Hi there! I am Lindsay and I have been working in marketing and social media since 2015 - and I'm extremely passionate about the work I do. This podcast is all about Social Media, Marketing, Strategy,... more

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FAQs about Socially Strategizing with TTS:

How many episodes does Socially Strategizing with TTS have?

The podcast currently has 18 episodes available.

Socially Strategizing with TTS episodes:

November 27, 2024 (17) How to Track & Measure Your Social Media Strategy Effectively
Hiya -Tracking your social media efforts is the cornerstone of a successful strategy. Without it, you're just guessing—and who has time for that? In this video, we’re wrapping up our foundational social media strategy series with an essential topic: how to track and measure your social media performance.I’ll walk you through:Why SMART goals are your starting point.The best tools to track your progress, like Metricool and Later.How to set up analytic reports that keep you on track.When and how to adjust your strategy based on real data.Whether you’re measuring engagement, traffic, or conversions, understanding your analytics can help you achieve your goals faster and more effectively. Ready to level up your social media strategy? Let’s dive in!Time Stamps:0:00 Introduction1:15 Revisiting SMART Goals2:30 Tools for Analytics4:20 Setting Up Analytic Reports6:05 Regular Check-ins8:00 Tweaking Your StrategyGrab our FREE 7 Day Social Media Strategy Course:https://www.ttsphotoandmedia.com/freebiesJoin our Newsletter for Tips, Tricks & the Latest Updates on Social Mediahttps://www.ttsphotoandmedia.com/newsletterNext Watch From Your YouTube Channel:https://www.youtube.com/watch?v=E8Dr2G9zNK8&t=3sFAQs:Educational Information: [https://www.ttsphotoandmedia.com/blog]Updates:New content drops every Wednesday!Contact Us:Instagram: www.instagram.com/ttsmarketingagencyTikTok: www.tiktok.com/@ttsmarketingagencyBlog: www.ttsphotoandmedia.com/blogWebsite: www.ttsphotoandmedia.com® TTS Marketing Agency is a social media strategy expert focused on helping small businesses grow online. This video is not to be reproduced without prior authorization.Key Topics Discussed:Tracking SMART Goals, Social Media Analytics, Metricool, Google Analytics, Adjusting Content Strategy
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7min
November 20, 2024 (16) Organic Engagement Strategies: Build an Audience or Create a Community
Hiya -
Are you ready to unlock the secrets of organic engagement on social media? Whether you’re just starting your journey or looking to refine your strategy, understanding the difference between building an audience and creating a community is key to achieving long-term success.
In this video, I dive deep into:
What organic engagement really is (and why it matters).
The pros and cons of organic vs. paid engagement for small businesses.
How to decide if you’re building an audience or fostering a community.
Actionable tips to grow your audience with relatable content and emotional storytelling.
Proven strategies to nurture a vibrant community through live streams, Q&A sessions, and more.
If you’re a small business owner struggling to create meaningful connections online or wondering where to start, this video will provide the clarity and guidance you need to level up your social media game. So grab your notebook, and let’s start creating engagement that truly matters!
Time Stamps:
0:00 Introduction
0:45 What is Organic Engagement?
2:15 Organic vs Paid Engagement
5:10 Understanding Audience vs Community
9:45 Growing Your Audience: Activities to Try
12:15 Building Your Community: Actionable Tips
16:30 Choose Your Social Media Adventure
Grab our FREE 7 Day Social Media Strategy Course:
https://www.ttsphotoandmedia.com/freebies
Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/newsletter
Next Watch From Your YouTube Channel:
https://www.youtube.com/watch?v=E8Dr2G9zNK8&t=3s
FAQs:
Educational Information: [https://www.ttsphotoandmedia.com/blog]
Updates:
New content drops every Wednesday!
Contact Us:
Instagram: www.instagram.com/ttsmarketingagency
TikTok: www.tiktok.com/@ttsmarketingagency
Blog: www.ttsphotoandmedia.com/blog
Website: www.ttsphotoandmedia.com
® TTS Marketing Agency is a social media strategy expert focused on helping small businesses grow online. This video is not to be reproduced without prior authorization.
Key Topics Discussed:
Organic Engagement Strategies
Audience vs Community
Social Media Tips for Small Businesses
...more
10min
November 13, 2024 (15) How to Create a Consistent Social Media Content Strategy
Hiya! 🎉 This week, we’re tackling content strategy—a must-have for small business owners struggling with consistency on social media. I'll walk you through the planning and execution phases so you can craft a strategy that works for you. Let’s go!
Time Stamps:
00:00 Intro
01:20 Planning Phase Overview
02:30 Step 1: Define Core & Subtopics
06:15 Step 2: Create Visuals & Flesh Out Content
11:00 Step 3: Build a Consistency Plan
15:00 Execution Phase Overview
16:45 Step 4: Batch Create Content
22:10 Step 5: Editing & Scheduling
Grab our FREE 7 Day Social Media Strategy Course:
https://www.ttsphotoandmedia.com/free...
Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/news...
Next Watch From Your YouTube Channel:
• Social Media Strategy in UNDER 20 Min...
FAQs:
Educational Information: [https://www.ttsphotoandmedia.com/blog]
Updates:
New content drops every Wednesday!
Contact Us:
Instagram: www.instagram.com/ttsmarketingagency
TikTok: www.tiktok.com/@ttsmarketingagency
Blog: www.ttsphotoandmedia.com/blog
Website: www.ttsphotoandmedia.com
® TTS Marketing Agency is a social media strategy expert focused on helping small businesses grow online. This video is not to be reproduced without prior authorization.
Key Topics Discussed:
Content Strategy
Consistency on Social Media
Planning vs. Execution Phases
Batch Content Creation
...more
16min
November 06, 2024 (14) How to Optimize Your Social Media Profile for SEO
Hiya -
Are you ready to increase your visibility and boost your SEO with optimized social media profiles? In this video, we’re diving deep into profile optimization across all platforms—TikTok, Instagram, Facebook, LinkedIn, and YouTube. I’ll walk you through the four essential elements of profile optimization: username, name line, bio copy, and link in bio, plus platform-specific tips for making the most out of your profiles. By the end of this video, you’ll know exactly how to optimize your profiles to rank higher and connect with your ideal audience!
Time Stamps:
1:11 - Why Profile Optimization Matters
2:45 - Username: Keep It Simple and Searchable
5:00 - Name Line: Use Keywords Strategically
7:30 - Bio Copy: Speak to Your Ideal Client
10:15 - Link in Bio: Drive Traffic to Key Destinations
13:45 - TikTok Profile Optimization Tips
16:00 - Instagram Profile Optimization Tips
18:30 - Facebook Profile Optimization Tips
20:45 - LinkedIn Profile Optimization Tips
23:10 - YouTube Profile Optimization Tips
Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/news
Next Watch [From Your YouTube Channel]:
Social Media Strategy in UNDER 20 Minutes: https://www.youtube.com/watch?v=E8Dr2G9zNK8&t=1s
FAQs:
Educational Information: [https://www.ttsphotoandmedia.com/blog]
Updates:
New content drops every Wednesday!
Contact Us:
Instagram: www.instagram.com/ttsmarketingagency
TikTok: www.tiktok.com/@ttsmarketingagency
Blog: www.ttsphotoandmedia.com/blog
Website: www.ttsphotoandmedia.com
® TTS Marketing Agency is a social media strategy expert focused on helping small businesses grow online. This video is not to be reproduced without prior authorization.
Key Topics Discussed:
Profile optimization, social media strategy, increasing visibility, SEO for social media, TikTok tips, Instagram tips, Facebook tips, LinkedIn optimization, YouTube SEO
...more
12min
October 30, 2024 (13) How to Audit and Improve Your Social Media Profile
How to Audit Your Social Media Profiles to Boost Visibility & Trust
Hiya –
Curious if your social media profile is actually working for you? In this video, we’re diving into the exact steps to audit your social media profiles to ensure they’re boosting your visibility and building trust with your audience. Whether you're just getting started or looking to refresh your accounts, I'll walk you through how to assess your username, profile photo, and SEO rankings.
We’ll also cover how to review your content and make sure it’s resonating with your ideal clients. By the end of this video, you’ll have a clear action plan to take your social media profiles from "just okay" to "totally optimized!" 🔥
Time Stamps:
1:20 – Why Profile Audits are Key to Social Media Success
4:10 – Consistency in Your Username & Profile Photo
6:50 – Switching to a Business Account (It’s a Must!)
10:30 – Auditing Your Profile’s SEO Ranking
14:00 – How to Evaluate Your Social Media Content
18:45 – Next Steps for Optimizing Your Profile & Building Trust
Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media:
https://www.ttsphotoandmedia.com/news
Next Watch:
How to Build a Social Media Strategy in UNDER 20 Minutes: https://www.youtube.com/watch?v=E8Dr2G9zNK8&t=1s
FAQs:
Educational Information: [https://www.ttsphotoandmedia.com/blog]
Updates:
New content drops every Wednesday!
Contact Us:
Instagram: [www.instagram.com/ttsmarketingagency]
TikTok: [www.tiktok.com/@ttsmarketingagency]
Blog: [www.ttsphotoandmedia.com/blog]
Website: [www.ttsphotoandmedia.com]
® TTS Marketing Agency specializes in helping small businesses grow through social media strategy. No part of this video can be reproduced without authorization.
...more
15min
October 23, 2024 (12) How to Choose Social Media Platforms & Create a Strategy for Your Business
Hiya –

Confused about which social media platforms are right for your business? In this video, we’re walking you through the exact steps to choose the best platforms and create a strategy that works for your goals, audience, and capacity. Whether you’re deciding between TikTok, Instagram, LinkedIn, or another platform, we’ll help you make an informed decision that aligns with your strengths and resources.

We’ll also cover how to structure your social media efforts around a primary platform and secondary platform while tying it into your broader marketing plan. By the end of this video, you'll have a clear plan for where to show up and how to do it effectively!

Time Stamps:
1:10 – Reflecting on Your Social Media Strategy
3:25 – Audience vs. Community: What's the Difference?
6:40 – Platform Breakdown: TikTok, Instagram, LinkedIn, and More
10:15 – Understanding Platform Functions & Formats
14:35 – Choosing a Primary & Secondary Platform
18:00 – Repurposing Content Across Platforms
21:15 – Integrating Other Marketing Efforts (Blogging, Email, etc.)

Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/newsletter

Next Watch [From Your YouTube Channel]:How to Build a Social Media Strategy in UNDER 20 Minutes: • Social Media Strategy in UNDER 20 Min...

FAQs:Educational Information: https://www.ttsphotoandmedia.com/blog

Updates:
New content drops every Wednesday!

Contact Us:
Instagram: www.instagram.com/ttsmarketingagency
TikTok: www.tiktok.com/@ttsmarketingagency
Blog: www.ttsphotoandmedia.com/blog
Website: www.ttsphotoandmedia.com

® TTS Marketing Agency specializes in helping small businesses grow through social media strategy. No part of this video can be reproduced without authorization.

Key Topics Discussed: Choosing social media platforms, primary vs. secondary platforms, content repurposing, audience vs. community, social media strategy for small businesses, 2025 social media strategy
...more
13min
October 16, 2024 (11) How to Build Ideal Client Personas for Social Media
Building Ideal Client Personas for Your Business | Step-by-Step Guide
Hiya –
Are you ready to connect with your dream clients and boost your business? In this video, we break down ideal client personas and show you how to create detailed profiles that help you tailor your marketing efforts. From identifying demographics and psychographics to conducting market research, we’ll walk you through the process with real-life examples and actionable steps. By the end of this video, you’ll have everything you need to build ideal client personas that will transform your social media strategy.
Time Stamps:
1:30 – What Are Ideal Client Personas?
4:10 – Step 1: Identify Your Ideal Client
7:00 – Step 2: Conduct Market Research
9:45 – Step 3: Craft Detailed Personas
13:20 – Step 4: Test and Refine Your Personas
16:50 – Real-Life Examples of Ideal Client Personas

Grab our Social Media Strategy Notion Template to Build Your Own!
https://www.ttsphotoandmedia.com/shop/kk7queho9853gjwnpp4dp3zoeyfgbi
Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/newsletter
Next Watch [From Your YouTube Channel]:
https://youtu.be/E8Dr2G9zNK8?si=guo2hEnbZOh_I3pk
https://youtu.be/iRlgRLrN7AU?si=JW9dgnO57N5lCGkH
FAQs:
Educational Information: https://www.ttsphotoandmedia.com/blog
Updates:
New content drops every Wednesday!
Contact Us:
Instagram: www.instagram.com/ttsmarketingagency
TikTok: www.tiktok.com/@ttsmarketingagency
Blog: www.ttsphotoandmedia.com/blog
Website: www.ttsphotoandmedia.com
® TTS Marketing Agency is a social media strategy expert focused on helping small businesses grow online. This video is not to be reproduced without prior authorization.
Key Topics Discussed: ideal client personas, target audience marketing, social media strategy, audience research, small business growth, 2025 social media strategy
...more
16min
October 09, 2024 (10) How to Create SMART Goals for Social Media Success
Hiya -
Are you ready to set powerful goals that help your small business grow? In this video, we're breaking down SMART goals—specific, measurable, achievable, relevant, and time-bound—and showing you exactly how to create goals that drive results. Whether you're looking to grow your Instagram following, boost your email list, or increase website traffic, SMART goals provide the framework for success. We'll walk you through each part of the acronym with examples and actionable steps, so by the end of this video, you’ll know exactly how to build and achieve your own SMART goals.
Time Stamps:
1:11 - What Are SMART Goals?
3:45 - Specific: Setting Clear Goals
6:12 - Measurable: Tracking Progress
9:00 - Achievable: Realistic Goals & Skill Assessment
12:30 - Relevant: Aligning with Business Objectives
15:00 - Time-Bound: Setting Deadlines
19:15 - SMART Goal Examples
Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/news...
Next Watch [From Your YouTube Channel]:
Social Media Strategy in UNDER 20 Minutes: https://www.youtube.com/watch?v=E8Dr2G9zNK8
FAQs:
Educational Information: https://www.ttsphotoandmedia.com/blog/2024/10/7/how-smart-goals-can-transform-your-small-business
Updates:
New content drops every Wednesday!
Contact Us:
Instagram: www.instagram.com/ttsmarketingagency
TikTok: www.tiktok.com/@ttsmarketingagency
Blog: www.ttsphotoandmedia.com/blog
Website: www.ttsphotoandmedia.com
® TTS Marketing Agency is a social media strategy expert focused on helping small businesses grow online. This video is not to be reproduced without prior authorization.
Key Topics Discussed: SMART goals, social media goals, small business strategies, business growth, goal setting, 2025 social media strategy
...more
12min
October 02, 2024 (9) Social Media Strategy in UNDER 20 Minutes
Hiya!

Welcome to my crash course on creating a social media strategy in under 20 minutes. I get it, social media can feel overwhelming, especially when you’re a small business owner trying to do everything yourself. But don’t worry—this video is going to break it all down for you in simple, actionable steps so you can create a strategy that’s customized to your business and *actually works*. 🙌
First up, we’re diving into SMART goals—what they are, why they’re important, and how you can use them to get clear on your business goals. If you’re not setting specific, measurable, and achievable goals, then how will you know if you’re moving the needle? (Spoiler: you won’t!) 🎯
Next, we’re going to talk about target audience personas. I know, building ideal client personas can feel like a massive task, but trust me, it’s so worth it. We’ll walk through how to figure out who your people are, what makes them tick, and how to use that info to choose the best social media platforms for your biz. 📱
After that, we’ll get into auditing and optimizing your social media platforms. This part’s key because you don’t just want to show up on social—you want to show up with intention. I’ll share tips on how to make sure your profiles are optimized for your ideal client and how to maximize visibility with a few simple tweaks.
We’ll also cover content strategy (because I know y’all want to create content that works without spending hours every day). We’re talking core topics, subtopics, and how to build a system that lets you show up in big ways with small amounts of time. ⏳ Plus, I’m sharing my best organic engagement strategies so you can connect with your dream clients without paying for ads or feeling like you have to be “on” 24/7. 🌟
And of course, I’m wrapping it all up with how to track and measure your results because let’s be real—if you’re not tracking, how do you know if all this effort is paying off? 📊
This video is perfect for you if you’re a small business owner who’s ready to take control of your social media strategy and start seeing real results. So grab a coffee, hit play, and let’s get into it!
💥 BONUS: Need a little extra help? Check out the FREE resources linked below to build out your ideal client persona or start optimizing your social profiles today!
👉 Resources Mentioned:
- FREE Ideal Client Persona Template: https://www.ttsphotoandmedia.com/free...
- Tools: STATISTA, Answer the Public, ChatGPT, Later.com, SEMrush, Google Analytics
Got any questions? I’m all ears—drop a comment below and let’s chat! Don’t forget to like, subscribe, and share this video with anyone else who’s looking to level up their social media game.
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Follow us on Social Media:
Youtube: https://www.youtube.com/@ttsmarketingagency
TikTok: https://www.tiktok.com/ @ttsmarketingagency
Instagram: https://www.instagram.com/ttsmarketingagency/

Join our Newsletter for Tips, Tricks & the Latest Updates on Social Media
https://www.ttsphotoandmedia.com/newsletter

Grab Our Digital Templates and Get Started TODAY:https://www.ttsphotoandmedia.com/shop/kk7queho9853gjwnpp4dp3zoeyfgbi
...more
23min
April 03, 2024 (8) Mastering SMART Goals for Small Business Success
Unlock the secrets to small business success on social media with our latest episode of Socially Strategizing! In this insightful discussion, we delve deep into the world of SMART goals and how they can supercharge your social media strategy. Learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound goals, and discover the power of aligning Key Performance Indicators (KPIs) to track your progress effectively. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and real-world examples to help you achieve your social media objectives. Don't miss out on this essential guide to navigating the digital landscape. Watch now and take your business to new heights!

SMART Goals | Small Business Social Media | Small Business Marketing | Social Media Strategy |
...more
5min

FAQs about Socially Strategizing with TTS:

How many episodes does Socially Strategizing with TTS have?

The podcast currently has 18 episodes available.