Socially Strategizing with TTS

(9) Social Media Strategy in UNDER 20 Minutes


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Hiya!


Welcome to my crash course on creating a social media strategy in under 20 minutes. I get it, social media can feel overwhelming, especially when you’re a small business owner trying to do everything yourself. But don’t worry—this video is going to break it all down for you in simple, actionable steps so you can create a strategy that’s customized to your business and *actually works*. 🙌

First up, we’re diving into SMART goals—what they are, why they’re important, and how you can use them to get clear on your business goals. If you’re not setting specific, measurable, and achievable goals, then how will you know if you’re moving the needle? (Spoiler: you won’t!) 🎯
Next, we’re going to talk about target audience personas. I know, building ideal client personas can feel like a massive task, but trust me, it’s so worth it. We’ll walk through how to figure out who your people are, what makes them tick, and how to use that info to choose the best social media platforms for your biz. 📱
After that, we’ll get into auditing and optimizing your social media platforms. This part’s key because you don’t just want to show up on social—you want to show up with intention. I’ll share tips on how to make sure your profiles are optimized for your ideal client and how to maximize visibility with a few simple tweaks.
We’ll also cover content strategy (because I know y’all want to create content that works without spending hours every day). We’re talking core topics, subtopics, and how to build a system that lets you show up in big ways with small amounts of time. ⏳ Plus, I’m sharing my best organic engagement strategies so you can connect with your dream clients without paying for ads or feeling like you have to be “on” 24/7. 🌟
And of course, I’m wrapping it all up with how to track and measure your results because let’s be real—if you’re not tracking, how do you know if all this effort is paying off? 📊
This video is perfect for you if you’re a small business owner who’s ready to take control of your social media strategy and start seeing real results. So grab a coffee, hit play, and let’s get into it!
💥 BONUS: Need a little extra help? Check out the FREE resources linked below to build out your ideal client persona or start optimizing your social profiles today!
👉 Resources Mentioned:
- FREE Ideal Client Persona Template: https://www.ttsphotoandmedia.com/free...
- Tools: STATISTA, Answer the Public, ChatGPT, Later.com, SEMrush, Google Analytics
Got any questions? I’m all ears—drop a comment below and let’s chat! Don’t forget to like, subscribe, and share this video with anyone else who’s looking to level up their social media game.

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Socially Strategizing with TTSBy Lindsay Heighes