Did you know even manufacturers can develop fan bases?

It may sound far-fetched. But, at the core of fandom, you'll find that it's simply delivering what the customer wants.

In this #Growth episode of the The Manufacturing Show, Todd catches up with the author of the bestselling The New Rules of Marketing and PR and the Amazon #1 release Fanocracy, David Meerman Scott.

The two discuss:

• How and why fandom happens to organizations
• Why successful fandom starts with the organizational leadership
• Steps to developing a strong fan base for any type of business

This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.

You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.