Food is the first subscription business.
And it’s still the best business.
I spend more on food than anything else.

And like most people... I eat the same thing everyday.

In the morning, I eat 0% greek yogurt.
At the office, I drink a cup of iced coffee with 2 packets of Stevia.

For lunch, I eat avocado sandwiches.
For a snack, I eat a David bar. 

That’s the model: habit = revenue

Once you find your bar, you're locked in. 

Listen for 12 ideas I have to monetize and fuel the habits of our audience.