Food is the first subscription business.
And it’s still the best business.
I spend more on food than anything else.
And like most people... I eat the same thing everyday.
In the morning, I eat 0% greek yogurt.
At the office, I drink a cup of iced coffee with 2 packets of Stevia.
For lunch, I eat avocado sandwiches.
For a snack, I eat a David bar.
That’s the model: habit = revenue
Once you find your bar, you're locked in.
Listen for 12 ideas I have to monetize and fuel the habits of our audience.