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n this conversation, Nic and Ben discuss the concept of call outs in journalism, particularly within the architecture and design sectors. They explore the historical context of content requests, the challenges journalists face in sourcing quality content, and how call outs have transformed the way stories are told. The discussion highlights the importance of timely responses to call outs and the value of niche topics in engaging audiences. In this conversation, Nic and Ben explore the evolving landscape of architectural design submissions, focusing on the rise of micro projects and the importance of open call outs. They discuss how architects can leverage these opportunities to showcase their work, the significance of understanding journalists' needs, and the best practices for submitting content. The conversation emphasizes the value of detailed submissions, the creation of effective call outs, and the necessity of maintaining an editorial calendar to maximize visibility and engagement with publications.