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In this episode of the Bowerbird show, hosts Nic and Ben discuss the evolving needs of design journalists in 2025, particularly focusing on the types of photographs that resonate with publications. They emphasize the importance of storytelling through images, the role of people in architectural photography, and the necessity of including products to attract journalist interest. The conversation also touches on avoiding common pitfalls like real estate photography syndrome and the significance of furniture in creating a lived-in atmosphere in spaces. Overall, the episode provides valuable insights for architects and designers looking to enhance their photography for publication. In this conversation, Ben and Nic explore the multifaceted world of architectural photography, emphasizing the importance of human scale, personal identity, and narrative in imagery. They discuss the logistics of obtaining furniture for shoots, the significance of including people in photos, and the evolving styles of architectural photography. The duo also highlights the need for strategic investment in photography, understanding photographer business models, and maximizing the value of standout projects. Engaging with the architectural community and adapting to trends while maintaining a timeless portfolio are key takeaways from their discussion.