In his 1928 book 'Propaganda', the nephew of Sigmund Freud, Edward Bernays, wrote that "the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society ... We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." This episode looks at how mobs function, how they are persuaded, and draws from various thinkers, including Rene Girard, Gustav le Bon, Edward Bernays, and a few others.