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12 - Richard Bogie and Chris Cashen Talk Trusted Media
Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media?
On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.
Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.
Read the report here.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]
On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.
Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.
Read the report here.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]
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By Tinpot ProductionsAre young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media?
On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.
Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.
Read the report here.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]
On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.
Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.
Read the report here.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]