57% of marketing and sales leaders are not happy with their company's personalization strategy.

Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not?

Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy.

In this episode of Conversation Starters, Sammi sits down with Sarah to talk all about how to deliver a personalized marketing experience through content. Sarah shares the tactics she uses for building out personalized content at Drift, her learnings from bad buying experiences, and tips for how marketers can start leveraging their content to start more conversations.

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You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Sarah on LinkedIn.