You don’t make an excuse, you make a way.

This from today’s guest – Steven Valencsin – as he talks about the last 10+ years starting and scaling a new business in a competitive environment today like agtech. Steven is the CEO for Growers – a software data analytics company designed for the farmers trusted advisors – agronomist, ag retailers, and crop consultants. Growers offers an all-in-one dashboard that allows users to organize all their data into one place, quickly adjust variables, and facilitate recommendations directly to their customer’s farms.

Steven shares one of the most articulated and executable examples of how veterans can translate a certain soft skill into an industry where they have no precedent experiences. It doesn’t take any special equipment, circumstance, or software; merely a strong initiative and a drive to improve. 

I want you to listen in this episode to the approach Steven has taken with Growers in partnering with the farmer’s trusted advisor rather than creating a tool that attempts to disintermediate them. There are a lot of companies out there today that have chosen this business model, but Steven has made the intentional decision to chose a model of collaboration instead.

Have a listen to his rational and see if you agree with his arguments. Also, be listening for the skill Steven says all veterans have and how it can be practically translated to any industry, including ag.