"This is an unregulated market and you know military guys right, they like not having this overarching theme. Regulation will add value to this space, but right now, it’s an unregulated and non-voluntary market, which is different from other countries being mandated to participate."

The quote from our guest this week, James Clement, is referring to the carbon credit market. He’s honest about the wild west nature of the space right now, but also realistic about the benefits certain regulation could bring.

James is a seasoned rancher and innovative leader in agtech, currently serving as Senior Vice President of Grass and Rangeland at EarthOptics. James’s family have nearly 400 years of combined family ranging experience, including operations like Beggs Cattle Co and King Ranch. He also founded his own cattle company in Kingsville, TX called Bloody Buckles Cattle Co, a hat tip to the 28th Army Division. James is currently still in the Marine Corps reserves with more than 17 years of service.

Like most competitive brothers, James still wanted to join the Marines to follow his brother, but he enlisted in the reserves while his brother pursued the officer route through the Naval Academy. Fortunately or unfortunately, James ultimately ended up as a Marine officer, which set off one of the more interesting military careers I’ve heard of:

- Afghan deployment from 2012 - 2013

Have a listen as James and I weave our way through this fascinating military career and end up at his current position with EarthOptics. The work they’re doing with soil health monitoring and their use of a variety of different technologies to gather this data is quite differentiated in this space.

Enjoy!

I started looking into grant writing, and realized that this is kind of like being the garbage man of the industry. There's just not a lot of people that want to do it.

This quote from our guest this week, Juan Whiting, may be true in that there are not many professionals who want to take on this task, but it can be a necessary and prudent decision for an early-stage company or growers/ranchers to access capital without giving away equity.

Juan Whiting is the owner of a consultancy called Stray Acres - a grant writing consulting company that develops tailored funding strategies and grant proposals for high-impact agricultural projects around the world. Juan also serves as an agricultural specialist with the US Army Civil Affairs department as a subject matter expert. He recently authored a book titled The Holistic Funding Approach: Powerful Techniques and Strategies to Put Millions of Agricultural Grant Funding in the Right hands”.

Right after high school, Juan’s path led him into missionary work with the LDS church in Kenya. He was immediately exposed to a civil war and food insecurity. This began to cement in his mind the importance of agriculture. Following some training with the US Marine Corps and graduate schooling, Juan found his way back into Africa, this time into Rwanda, for the next 6 years working on ag impact investment projects for a foundation before returning to the states to start Stray Acres.

This episode is all about Juan’s fascinating journey into agricultural farm management in a developing country, the US Army’s modern day Monument’s Man program, the nuances of grant writing, and much more.

Enjoy!

Our guest on this episode, Jeff Jeffers, could pinpoint the exact moment he knew farming was the career for him following military service. It came after a retreat with the Farmer Veteran Coalition and in the car ride home, Jeff looked over at this soon-to-be co-founder, Steve, and said, “We’re gonna be freakin’ farmers”.

James “Jeff” Jeffers is the co-founder of a non-profit based in Dallas, TX called F.A.R.M. – Farmers Assisting Returning Military. Jeff and the team at FARM are dedicated to providing military veterans with internships, educational opportunities, and hands-in-the-dirt experience through a variety of agricultural settings.

Jeff grew up outside Indianapolis playing in the woods and eventually falling in love with the outdoors through hunting and fishing. After high school and a brief stint working in Florida, he fell victim to one of the Army’s 1990s “Be All You Can Be” television advertisements and literally signed up the next day.

This began a multi-year, multi-deployment experience in the US Army infantry starting before 9/11 and encompassing several deployments to Iraqi during the height of the fighting. After several close calls with enemy grenades and a car bomb, Jeff was medically retired with a traumatic brain injury and began the uncertain journey of building a life outside the Army.

This episode is all about that journey and Jeff’s passion today for helping veterans in agriculture. He provides some of the most practical and down-to-earth advice for military veterans looking to get involved in ag I’ve ever heard. If you’re interested in getting started in farming after the miliary, then this episode is a must listen!

"Every one of these roles throughout my career on the civilian side gave me a certain experience I needed to pursue my journey to run a business.”

Growing up in the suburbs outside St. Paul, Elmar knew early on he wanted to serve in the military. The events of 9/11 at the beginning of his college years nearly shook him off his path, but he stayed the course and finished his undergraduate degree in international business. During his Army career, he deployed twice – once to Bagdad in 2007 during the height of the surge and a second time, 11 years later, to Central Europe in a civil affairs capacity.

Elmar continues to serve in the Army today, transitioning to the Reserves in 2009 where he’s coming up on 19 years of service.

Today, Elmar is on a very intentional path towards gathering the skills necessary to manage a business at the corporate level. From an early yogurt plant manager at General Mills to his current role at Cargill in acidulent production, Elmar’s experiences across agriculture can serve as a road map for those interested in pursuing a similar career.

Have a listen as his military time continues to serve him well in his current role and some fascinating details about citric acid production!

"To me, the question of a changing climate is not a political question. But I became very aware that the people in my generation who right now have both the political and economic authority, don't have the political or economic will to make those changes. So I thought, ok, think globally, but act locally. Is there actually something that I can do?”

Our guest this week is Ken Smith - a Navy veteran and now a Savory Institute Accredited Professional Associate Educator based in Fort Worth, TX. Ken teaches holistic management practices to military veterans and civilians alike all over the country.

From humble beginning on a small sustainable farm in Arkansas, then to the Navy Academy and Vietnam followed by a long career in manufacturing. Towards the end of this chapter, Ken began to wonder if there was something he could do to change the way businesses thought about sustainability. This passion began with for-profit businesses, but Ken quickly realized he could make a more meaningful contribution to sustainability if he focused his efforts on agricultural land management. Allan Savoy’s 2013 TED Talk was the turning point for him.

Enjoy this episode as Ken and I get into our shared military experiences afloat in the vast oceans, a shockingly similar early childhood for him and my kids, and why Ken, throughout the episode, kept coming back to the phrase,

“If you change the way you look at things, the things you look at change.”

“The wine starts the conversation. It brings people in and sets them up for what we’re really trying to do, which is support our community through agriculture.”

This was a beautifully simple explanation by one of our guests describing how a for-profit entity can not only enable a non-profit effort but can also serve as a funnel to drive like-minded individuals towards a common goal.

We have two guests on the podcast this week - Ben Martin and Leanne Babcock – both with the Dauntless Veterans Foundation. Ben was an early guest on the podcast (episode 8) and is the founder and winemaker at Dauntless Wine Co – a veteran-owned and operated winery in the Willamette Valley of Oregon whose ultimate mission is to give back to warriors in need by offering them a place to learn about agriculture.

Leanne Babcock grew up in Oregon’s Willamette Valley picking blueberries and plums on her grandfather’s orchard. She enlisted in the US Air Force in 2003 working on emergency vehicles before being commissioned as an officer several years later and began that chapter of her career as a logistician.  She is currently supporting logistics and engineering efforts as an individual mobilized augmentee assigned to North American Aerospace Defense Command (NORAD) and US Northern Command (USNORTHCOM).  

Our conversation picks up with Ben describing what it was like having Leanne first show up to Dauntless Wine Company and making her intentions clear that she wanted to support their efforts help veterans in the Willamette Valley through a non-profit foundation.

Have a listen to this episode to find out this team’s early struggles with starting a non-profit in a post-pandemic world, the interplay between a for-profit entity and the foundation, and the story behind how how Dauntless’s largest donor last year was 9-year old boy!

Enjoy!

“Only 7% of all technical information is transmitted through the verbal word. Everything else is done through body language, rhythm speed, volume, intonation, etc.”

But what do verbal and non-verbal communication have to do with veterans in agriculture?

Our guest this week on the #VetsIn Ag podcast referenced this quote while describing his own transition into the private sector. William Foster, an agricultural equipment technician at Ben Burgess and Co., a John Deere dealer in the UK, began his career in the British Army leading and teaching tracked vehicle reconnaissance and equipment. There he developed a set of tangible and intangible skills that should have been directly transferrable to the agricultural machinery sector.

However, due to an early career rejection and a typo in a presentation request, a passion was ignited in Will to close this skill gap and prove to his current employer that he had what it took to be successful in this industry.

Have a listen to this episode to find out how Will ended up here, his passion for helping veterans transfer their skills to a new career, and his views on the future of mechanized machinery in ag and the nuances of a farmer’s right to repair.

It sucks to suck

Our guest for this week is Greg Putnam, President and Co-Founder at Little Belt Cattle Co, a Montana-based cattle ranch which provides sustainably-raised, 100% Montana beef to the local markets in Bozeman and Big Sky.

After spending some time working in the outdoor industry after college, Greg decided it was now or never to join the military. After a successful 10-year career as a Navy SEAL, Greg and his family left the military and settled back into Montana so his three young daughters could have the life they always wanted .

As Greg tells it, there was no master plan that shaped this new direction in his life, but like many military veterans, he had a passion for ranching and cattle production and was willing to put in the work to learn something from the ground.

Have a listen to find out from Greg why it “sucks to suck.”

Instagram - https://www.instagram.com/littlebeltcattleco/

If you can identify the most worthy goal for you personally, why would you do anything else?

This is the fourth episode in our multi-part series sponsored by Farmer Veteran Coalition (FVC), a national non-profit organization mobilizing veterans to feed America and transition from military service to careers in agriculture. This series will showcase unique partnerships between FVC and several organizations offering programs and support for military veterans in agriculture.

Our guest today is Joshua Morris, owner/operator at Cold Spring Farm in the Missouri Ozarks. He’s also a Farmer Veteran Coalition member, Fellowship Fund recipient and Kubota’s Geared to Give recipient.

Joshua has worn many hats throughout his military career and into the agriculture: Parachutist, Engineer, Real Estate Investor, Bison Rancher, Show Goat Expert, Cattlemen, Published Author, and YouTuber.

We get into all of this during today’s episode and Joshua shares some fantastic information about how to create niche agricultural opportunities wherever you settle.

And the Farmer Veteran Coalition has been along for the entire ride the entire time!

"I try to live everyday to the fullest"

Our guest this week is Liz Riffle, owner/operator at Riffle Farms, the first commercial bison operation in the state of West Virginia authorized to field harvest animals for sale as individual cuts. Liz’s journey from growing up in a small-town in New Hampshire after the fast-paced life of moving around the country with her Navy pilot father and nursing mother is so relatable for many veterans!

After being assigned to the Wounded Warrior unit at Walter Reed as a 22-year old nurse in the middle of two wars, Liz managed to reach back to her time growing up with horses as a way to cope with the difficulties of this assignment. She also met her husband, Jimmie, here and after 8 years in the Navy, set off as a trail blazer into the field of commercial bison production.

This episode is all about that journey – what it's like to raise bison, the regulatory and logistical challenges of starting something so nuanced, and real conversations about holistic management and farm profitability.

Liz is such a great orator that I hope you find this conversation as interesting and engaging as I did.

Enjoy!