"It allows you to operate on your cattle instead of in them."

In this quote, our guest is referring to their livestock collars as tools that allow producers to zoom out from the day-to-day operations and understand their herd in a more intimate way.

Justin Wells, a former US Marine, is the US Country Manager for Halter – a New Zealand based animal tech company specializing in virtual fencing and pasture management solutions.

In his role, Justin leads Halter’s expansion into the US market, focusing on establishing market presence, building partners, and leading their sales efforts. Halter’s system utilizes solar-powered collars to enable producers to virtually fence their pastures and monitor their livestock through audio cues and data analytics.

Our conversation picks up with Justin describing his early upbringing in a small town in Michigan and what originally drew him towards the Marine Corps.