This week on Office Hours we are delivering you guys an entire episode dedicated to straight TikTok Talk. We're straying away from the normal outline of the episode and jumping right into what TikTok is and it's short but impressive history. Jess goes into detail describing why the platform is so enchanting based on its usability and unique content. Users create content that include songs, memes, dances, and challenges that makes for a truly indescribable experience. We then challenge the many misconceptions about the platform and explain why it is here for the long haul. As Social Scientists, we cannot begin to describe the immense opportunity TikTok has for brands to collaborate with its users--but brands must act NOW. We finish the episode off talking about the legal implications of the platform. Don't forget to rate this podcast and follow us on Twitter @NailSocial. See ya!

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