A vendor/advisor helping guide Pederson’s E-commerce strategy – Travis Rudolph proves to be a valuable sounding board as well as leader when we are talking all things Amazon and our product presence online!

 Fun fact: Travis and Cody went to Texas A&M together…waaaayyyy back in the day!

(0:57) - Introducing Travis and his thoughts on e-commerce & Amazon

(2:30) - Travis’ career background

(5:17) - The New Item launch process and its application to e-commerce

(8:58) - Pederson’s journey into e-commerce and Travis’ thoughts on solving fulfillment problems

(12:17) - Alibabba and Amazon competitors

(15:45) - Brand’s need to build trust with customers

(17:06) - Travis’ thoughts on being a consultant and Pederson’s unique challenges

(27:22) - Wrap Up &  How to think about your customer

See Pedersons on Amazon HERE 

Learn more about Travis's business Trek Strategy HERE

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.