Pederson's Natural Farms - Powered by Protein

A Peer in our industry – Shannon Duffy is the Co-Founder of a company named Tender Belly. As luck would have it their story and ours follow many of the same paths! Save one difference…they began knocking on restaurants doors where we started out knocking on grocery retailers’ doors!

Fun fact: He and his brother Eric came up with the name for the company while working on an air conditioning thermostat in his house!

Visit us online at www.PedersonsFarms.com

(1:14) - Shannon’s background with Tender Belly and the origin of the name

(4:40) - Tender Belly vs. Pederson’s

(6:45) - Animal sustainability

(7:58) - Building Tender Belly

(10:42) - Growing from selling bacon to a ‘Nose to tail’ seller

(13:39) - What 10-20 years in an industry will teach you

(16:00) - Tender Belly’s take on the “Our Table” Theme

(19:26) - What’s it like selling a ‘premium’ price product?

(22:25) - Where to learn more about Tender Belly

Tenderbelly.com

Social media

The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.

An Employee of Pederson’s for 8 years as of recording – Alejandro Hernandez is our Kitchen Supervisor. He has worked in almost every department of our production facility and his leadership and work ethic sets the standard for what it takes to be a true PNF’er!

Fun fact…Alejandro dressed up for Halloween for the first time in 2021…he went as Zorro!

Visit us at www.PedersonsFarms.com

(1:07) - Alejandro’s background & journey to Pederson’s 

(5:24) - Alejandro’s work ethic & his

progression through Pederson’s 

(14:33) - Prepping the famous Bacon! 

(17:00) - Alejandro’s Day to day

(23:00) - What’s your favorite part of the job? Are there bad days?

(27:15) - How do you feel about animal welfare and its impact on your role?

(33:43) - Thoughts on auditors & quality assurance

(38:20) - Wrap Up

The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.

A vendor bringing the value of Ozone to Pedersons – Jason Storey works for a company called Scan America Corporation which represents an equipment manufacturer named Jimco! Through the use of this equipment we have been able to do a better job of sanitizing our plant and preventing the spread of Covid! If you own a plant this is a conversation you will not want to miss!

Fun fact: Jason is a fan of the argyle sweater 

Visit us at www.PedersonsFarms.com

(1:20) - Jason’s background and career

(2:50) - Relationship building, Sales and professionalism

(4:42) - How Jason got into sales & sales philosophies

(7:59) - How Jason and Bert have helped Pederson’s & a discussion on the process of Disinfecting the Pederson’s plant to keep everything clean

(22:05) - How did the pandemic affect your Ozone technology?

(27:44) - Where can people learn about Ozone technology?

www.Jimco.dk

Scan American Corp

(28:39) - How Ozone is made and how they implement them into businesses

(37:59) - The maintenance costs of the Ozone machine

(40:22) - Wrap up

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A customer buying multiple Pedersons products for direct to consumer delivery – Joe Heitzeberg founded a company named Crowd Cow in 2015, which believes that taste, transparency, and convenience should not be mutually exclusive!

Fun fact: Joe’s inspiration for the company was his son! He wanted to feel good about the meat he was feeding him!

Visit us at www.PedersonsFarms.com

(2:29) - How Joe got into selling beef and starting Crowd Cow

CrowdCow.com

(7:31) - Learning the story behind the labels and stereotypes of beef

(8:40) - “Our Table”

(13:46) - What’s the best way to cook a steak?

(18:17) - What was it like eating A5 for the first time?

(22:17) - Thoughts on pork chops & properly preparing meat

(25:40) -  What’s the biggest problem you’re trying to solve in your business?

(30:18) - Wrap Up

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A Consumer of Pederson’s products – Robb Wolf, is a former research biochemist and 2X New York Times/Wall Street Journal Best-selling author of The Paleo Solution and Wired To Eat. He and co-author Diana Rodgers recently released their book, Sacred Cow, which explains why well-raised meat is good for us and good for the planet. Robb has transformed the lives of hundreds of thousands of people around the world via his top-ranked Itunes podcast, books and seminars. He’s known for his direct approach and ability to distill and synthesize information to make the complicated stuff easier to understand.

He holds a brown belt in Brazilian Jiu Jitsu…just sayin…might not wanna mess with him

Employees of Pederson’s driving production up time – Gary Hollis and Henry Vance work on our maintenance team and share a passion for machinery…more specifically the puzzles those pieces of equipment challenge them with! These guys are key to what we do at Pederson’s we are excited to share their perspective!

 Fun fact: I would have bet big money these guys would have been hard to get to talk…it goes to show you when you are talking about someone’s passion you will definitely find engagement!

(1:51) - Introducing Gary and Henry

(2:44) - Gary’s history with Pederson’s

(5:42) - Henry’s history with Pederson’s

(7:37) - The importance of the maintenance team

(9:42) - The most fun and most frustrating equipment to work on and dealing with discouragement

(14:00) - Introverted vs. Extroverted in work & the team dynamic at Pederson’s

(18:28) - Working with great vendors

(19:59) - Continuing education on equipment & changes during the pandemic

(22:08) - Wrap Up

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A vendor/advisor helping guide Pederson’s E-commerce strategy – Travis Rudolph proves to be a valuable sounding board as well as leader when we are talking all things Amazon and our product presence online!

 Fun fact: Travis and Cody went to Texas A&M together…waaaayyyy back in the day!

(0:57) - Introducing Travis and his thoughts on e-commerce & Amazon

(2:30) - Travis’ career background

(5:17) - The New Item launch process and its application to e-commerce

(8:58) - Pederson’s journey into e-commerce and Travis’ thoughts on solving fulfillment problems

(12:17) - Alibabba and Amazon competitors

(15:45) - Brand’s need to build trust with customers

(17:06) - Travis’ thoughts on being a consultant and Pederson’s unique challenges

(27:22) - Wrap Up &  How to think about your customer

See Pedersons on Amazon HERE 

Learn more about Travis's business Trek Strategy HERE

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A customer using Pederson’s bacon ends and pieces – Heidi Orrock (Diestel) might qualify more as a peer than a customer but we are so proud of the fact that she is using our bacon in her turkey burgers we just had to put her in the customer category! Heidi is a member of a family farming business that began raising turkeys in 1949 and a champion for their no compromise approach!

Fun fact: Heidi has probably done north of 1000 product demonstrations in her life! That has to be a big reason she relates so well with the Diestel consumers!

(1:36) - What led you to put bacon into turkey burgers?

(4:44) - How do you think about brand building?

(6:02) - Thoughts on animal treatment/cruelty

(14:27) - How do you think about sustainability?

(25:06) - Heirloom Turkeys

(27:04) - Heidi’s experience with product demonstrations and it’s relation to understanding the customer

(30:53) - Wrap Up

Go here to learn more about Diestel Turkey Ranch

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam

One of our most trusted consumers – Maria Emmerich has been telling the story of protein’s role in nutrition and health for years! She is an international bestselling author as well as a world class speaker. She specializes in autoimmune disorders and says “My goal is to help transform people’s lives and start living again!” 

Fun fact: Check out ketocondo.com…

(2:08) - What got you into this world of Keto?

Check out Maria's books here

(4:36) - Maria’s Coaching and resources

KetoMaria.com

(5:14) - Why do you love Pederson’s products?

(7:13) - The issue with Sugar

(10:10) - The stigma around the word “Keto”, “Natural” and the power behind protein

(12:23) - Maria’s husband going on the Carnivore diet

(14:11) - Maria’s Beef recommendations

(15:29) - Humane animal treatment

(17:01) - Paddle boarding with Whales

(18:20) - Getting clients off medication via diet change

(21:19) - The importance of Pederson’s partners

(23:00) - Getting our kids off sugar

(25:41) - The obesity problem and fat shaming

(28:46) - Maria’s story of adopting her sons

(31:08) - Wrap Up

(32:00) Maria’s resources and how to get in touch with her

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

The 1st family of Pederson’s – Cody (President) and Chrissy (Office Manager) Lane have been making the wheels turn around here for a long time…over 20 years to be exact! They both played a big role in founding Bacon Bash Texas and you can still find them working their tails of throughout the year and on the 3rd weekend in October making sure the event continues to be Bigger, Badder, and Baconier!

Fun fact: Cody and Chrissy were high school sweet hearts…and if Chrissy had not sent in a job application to Pederson’s on Cody’s behalf he might still be a day working cowboy!

(2:35) - How Chrissy ended up at Pederson’s and her role evolving

(6:29) - Cody on Bacon Bash

(10:07) - Making calls to scholarship recipients & The charitable outcomes of Bacon Bash

(12:57) - Cody & Chrissy’s working relationship

(16:01) - What’s next for Pederson’s?

(20:05) - Wrap Up

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam