As we wrap up Season 2 of Process to Profitability, I’m going to share 7 more website updates you should make in order to bring in more dreamy clients. Some of these things we’ve discussed briefly in previous episodes, but today I’m diving into the details of why you need to make these updates and the best practices. I’m talking about SSL certificates, FAQ sections, designing for legibility, SEO, and making sure your website looks the way you think it does.

Make sure to listen in this week and then set aside some time to go through your own website and check out each of these items.

Topics Discussed:

1. Make sure your website is secure with an SSL certificate

• Benefits: prevents hackers from stealing data that is shared with you, may help website load faster, builds trust with visitors
• Google is prioritizing secured sites
• On some browsers, an unsecured website will display a warning that it might not be safe
• When you have an SSL certificate, visitors are always redirected to https version of your website
• To turn on in Squarespace: Home > Settings > Advanced > SSL > Check Secure

1. Include FAQs

• Answer the most important questions to build trust and prevent unnecessary emails
• Include them on your services or sales page
• To minimize space, try using an accordion menu

1. Format text for legibility

• Left aligned, regular case is most legible and should be used for all paragraphs
• Paragraphs should be no more than 5 sentences
• Minimize centered text to headlines
• Break up text with bullet points, columns, and design elements
• Make sure your text is dark enough to read (Contrast Checker)

1. Add a name and page description to each page

• Find the SEO section of each page and make sure the page name is correct and includes your brand name
• Update the page description with a short description of what visitors can expect. This should be in sentence form and include your keywords and phrases.

1. Check your site on multiple browsers and devices

• To make sure everyone is seeing the same thing, check your website on different browsers and devices than your design on
• If you don’t have access to different devices, you can use a website like Screenfly or Responsive Test Tool to preview your website on different screen sizes

1. Simplify your navigation

• Keep only the most important pages in your navigation
• Main menu navigation should include About, Services, Blog, Contact
• The footer navigation should include Privacy Policy, Terms & Conditions, and design attribution
• You can also have secondary navigation in the footer with your most important pages and social media

1. Update your Contact form

• Keep it short and generic, so you aren’t limiting the types of inquiries you receive
• Include the most important question – how did you hear about us?
• Connect to a CRM like Dubsado to automatically respond with next steps

Resources Discussed:

• WebAIM Contrast Checker
• Screenfly
• Responsive Test Tool
• Dubsado

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea