In business, everyone brags about the key elements that make them stand out.

In David's case, he is forever going on about appearing on Oprah, having a #1 bestselling book and breaking a Guinness record.

But sadly, when leaders speak, their humility means they pass over these crucial points too quickly in their talks.

In this episode, David explains how to make your credibility work for you and most importantly, when to tell the audience.