Lisa McCarthy is the brilliant Founding Partner and Chief Strategy Officer of

Out of the Box Technology. She has built a company with incredibly valuable

services for contractors. Her expertise and experiences with residential

service companies (and many other industries) gives her insight shared by very

few. A few highlights from our conversation:

How and why Lisa started working directly with clients and entered the HVAC

and Plumbing industries

The services Out of the Box Technology provides, and why they're important