Bailey McCormick is the General Manager of Air Bros in Saint Petersburg, Florida. Her career has been one of tremendous personal and professional growth. She's taking her experience and knowledge to a new company and doing great things there. How did she do it? What are her secrets for success? What career advice does she have? In this episode you'll hear:

The great Dave Rothacker makes his 10th appearance on our podcast to tell us about his picks for the top business books for 2024. Dave reads more business books in a year than anyone I know. He has tremendous insight into our industry and so his recommendations are perfect for all of us. Plus, Dave provides a useful technique for getting creative ideas and resolving issues.

Here's something different. Normally we talk with HVAC and Plumbing companies and their supporting vendor-partners, but today we're talking with Nathan Nelson of Empire Fence. Empire Fence is a large, successful company serving the Residential, Residential New Construction, and Commercial markets. It's interesting and instructive to talk to people in similar but different industries; it's a wonderful learning and idea-generating opportunity. In this episode you'll find:

Lou Hobaica more than just a successful contractor. He is an original thinker, a superb coach, a marketing genius, a master motivator, and a kind community philanthropist. If you're in the industry, it's possible you've heard the phrase “You'll lika Hobaica.” That's the tagline for Phoenix-based Hobaica Services, which has been in business since 1952. Lou Hobaica, is an industry icon, a Service Nation mentor and coach, and one of the smartest and best business leaders in our industry. In this episode, Lou Hobaica talks about the inception of Hobaica Services, growing the business with the 2nd generation, and the successful recent sale. You'll learn why Lou got into the Wine Cellar business, and how to manage a business with family. Lou also gives us 3 amazing ideas for contractors. Listen and learn from Lou Hobaica and you'll "lika Hobaica" too!

The old saying about advertising is that you know you're overspending by 50%, you just don't know which 50% to cut.

Measures of opens and clicks are interesting, but they only give you limited information. What you need is a way to accurately measure which ads are working and be able to tie those ads directly to revenue. Enter Kevin LeSage and Searchlight. Kevin grew up in our industry helping his Plumber Father as a kid. After college Kevin worked in digital marketing and analytics. Then he returned to our industry to help his Dad and other Residential Service companies. Would you like to know which of your ad campaigns works best for you, and which ones are ineffective? Of course you would! Would you like to know how Searchlight does this? This is information you need to know!

Doug Jackson is the 31 year old General Manager of Jackson Services, a large, recently acquired residential services company. Doug was recently named to the elite 40 Under 40 group. He started in HVAC at a young age and by his mid 20's had done every job in the company. After becoming GM, he led the company to spectacular growth in just a few years. How did he do it? In this episode Doug talks with us about:

David Heimer interviews Brandon Jacob and Matt Michel on stage at Service World Expo. Brandon and Matt are in the middle of a unique research project about the fears and emotions of selling your business; information people typically don't discuss, but you need to know. They've interviewed many business owners who sold businesses in a variety of industries. They discuss some of their findings and the upcoming book.

Katy Higgins knows the pain of a failed partnership. After tremendous growth in a new HVAC company, she walked away from her partnership. She floundered for a while and then restarted powerfully, created a new company, and is experiencing a reaffirming growth. In this episode, Katy tells us about:

David Heffner is the Director of Community Outreach for Winsupply of Indianapolis. Prior to that, David was a successful one-man plumbing company that was acquired. And before that he served in the US Marine Corps. David has a heart for service, is incredibly knowledgeable about our industry, and loves to teach and help others. His career, his introduction to plumbing, his experiences growing and then intentionally shrinking his company are fascinating and full of great lessons. In this episode you'll hear:

Bryan Baer grew up in our industry, drafted into it by his father and stepfather. He grew to love the industry, and eventually, with his wife, started a residential services company. They enjoyed modest success, but Bryan was working too hard, wearing too many hats, and felt like something was missing. He met a remodeler, they became friends, joined forces, and created a new company. They joined Service Nation Alliance, and with the help of a great coach, Lou Hobaica, they’re changing everything to pave the way to become a business empire. They’re already growing at an amazing rate, but they’re gunning for much, much more. Can friends be fifty-fifty business partners and aggressively grow a company? How do you merge companies, change the company name, the branding, the culture, and the marketing all at the same time and not go crazy? Listen and find out…