Episode Number: 104

Date: September 1, 2025

Duration: 49:02

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros)

Company: Relentless; Service Business Mastery; Trade Automation Pros

Justin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.

• Optimize → Automate → Delegate: Don’t automate broken processes; fix them first, then layer in automation and handoff.
• Hands-on beats hype: Their event features interactive build tables (e.g., Trello job flow from “sold” to “permit/equipment ordered”) so you leave with working systems.
• Control overhead with connectivity: Too many disconnected apps drive up costs and complexity—map data flow end-to-end.
• Review engine flywheel: Automate empathetic Google review replies and spin those into cross-platform social posts.
• Build an “external brain”: Capture ideas in a single place (e.g., Google Sheet) and auto-convert them into prioritized daily tasks.
• AI ≠ set-and-forget: Models change; prompts and workflows need periodic tuning to stay sharp.

00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love

01:18 — The Bananas effect: from pushback to sellouts

06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins

08:36 — Why run an event in October (and how the Bananas inspired it)

10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday

11:58 — Build-live demo: Trello job/permit/equipment workflow

12:49 — Warranty claims automation (order → return → credit tracking)

16:38 — Humans + automation: free people from low-value data entry

21:05 — Prompt engineering today: still helpful, less mystical

26:31 — Search is shifting; AI browsers, agents, and what’s next

32:49 — Toward agentic, connected companies by decade’s end

34:12 — Centralizing comms vs. scattered texts/emails

38:51 — The “external brain” system & scheduled daily tasks

43:30 — Skool community for step-by-step Zapier/CRM templates

46:23 — Event info & speaker lineup; where to learn more

47:12 — Closing thoughts

#HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture

Episode Number: 103

Date: August 25, 2025

Duration: 38:41

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Ryan Chute

Company: Wizard of Ads

Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.

Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.

If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.

• Why traditional “me-too” marketing makes your business invisible.
• How entertainment and storytelling build trust and memorability.
• The difference between values and beliefs—and why your brand needs the former.
• Why radio remains one of the most cost-effective and powerful advertising tools.
• How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.
• Why operations must deliver before marketing can accelerate growth.

00:00 – Welcome & Introduction to Ryan Chute

02:00 – Ryan’s Journey into Marketing & Wizard Academy

06:00 – Why Most Digital Marketing Misses the Mark

10:00 – How Wizard of Ads Creates Memorable Brands

14:00 – The Power of Entertainment in Marketing

19:30 – Spending Less on Marketing by Playing the Long Game

21:30 – What Business Owners Must Fix Before Budgeting Ads

24:00 – Values vs. Beliefs: The True Core of Branding

27:30 – Marketing as More Than Ads: Operations & Delivery Matter

29:00 – The Surprising Power of Radio Advertising

33:00 – A Marketing Challenge for Listeners

36:00 – How to Connect with Ryan Chute

37:15 – Closing Thoughts

#FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship

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Episode Number: 102

Date: August 18, 2025

Duration: 30:39

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Nicole Forbes

Company: Forbes HVAC & Refrigeration

Guest Website: ForbesRefrigeration.com

Summary

In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops.

Takeaways

• The power of focusing on a niche market and speaking your customer’s language.
• Why early adoption of the right software can fuel growth.
• Leveraging best-practice groups and coaching programs to accelerate success.
• Building a team culture rooted in integrity and customer care.
• The role of books like E-Myth and Raving Fans in shaping leadership and service excellence.

Chapters

00:00 – Introduction and welcome

01:45 – Nicole’s transition into the family business

03:29 – Adopting ServiceTitan from day one

06:53 – Joining BDR coaching and Rival Digital marketing

08:44 – From competition to collaboration in the trades

10:50 – Professionalizing the HVAC industry

12:28 – Partnering with your spouse in business

15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche

17:55 – The importance of defining your target market

19:32 – Doubling revenue through team culture and integrity

21:27 – Word-of-mouth marketing on the golf course

22:08 – Favorite business books and team reading

26:46 – Leadership lessons learned

28:34 – How to connect with Nicole

Keywords

#FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing

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Episode Number: 101

Date: August 15, 2025

Duration: 35:47

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Cyndi Warren

Company: Warren Averett

Guest Website: WarrenAverett.com

Guest Email: [email protected]

Summary

In this episode, Justin and guest co-host Kristen welcome Cyndi Warren, Partner at Warren Averitt, to break down the recent sweeping tax legislation and what it means for home service business owners. From bonus depreciation to overtime deductions, R&D expensing to the elimination of certain meal deductions, Cyndi shares practical insights to help you prepare, adapt, and maximize the benefits available. Whether you run a plumbing, HVAC, or electrical business, you’ll walk away with actionable tips to stay compliant and profitable under the new tax landscape.

Takeaways

• Qualified Business Income Deduction extended, potentially saving business owners thousands.
• Bonus depreciation reinstated—100% write-off for equipment placed in service.
• Section 179 vs. bonus depreciation—when to choose one over the other.
• New overtime deduction rules and W-2 reporting changes for 2025.
• Many clean energy credits expiring—plan now if you rely on them.
• R&D expenses can be fully expensed again starting in 2025.
• Employer-provided meals will no longer be deductible after 2025 (with some exceptions).
• 1099 reporting threshold increasing to $2,000 in 2026.

Chapters

00:00 – Welcome & Introductions

02:00 – How fast the new bill became law

05:00 – Qualified Business Income Deduction extended

06:30 – Bonus depreciation vs. Section 179 explained

10:00 – Lessons from selling a business with depreciated assets

11:00 – New overtime deduction rules for employees

15:00 – The end of certain clean energy credits

16:45 – Interest expense deduction changes

18:00 – R&D expenses fully deductible again in 2025

22:00 – Employer-provided meals deduction ending

26:00 – 1099 reporting threshold increase

28:00 – ERTC audits and lessons learned

30:15 – About Warren Averitt and Cyndi’s ideal clients

33:45 – How to connect with Cyndi Warren

Keywords

#FreedomBlueprintPodcast #JustinDeese #CyndiWarren #WarrenAveritt #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #TaxPlanning #BonusDepreciation #Section179 #OvertimeDeduction #RAndDExpense #CleanEnergyCredits #BusinessTaxTips #SmallBusinessFinance #QBIDeduction #ERTC #HomeServiceGrowth

Episode Number: 100

Date: August 11, 2025

Duration: 37:04

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Kristen Deese

Company: Virtual CFO for the Trades

Guest Website: KristenDeese.com

In this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.

Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.

• Consistency beats perfection. Most podcasts never make it past 10 episodes. Kristen pushed through the doubt and kept going.
• Mindset is everything. The biggest barrier to launching wasn’t gear — it was belief.
• Implementation separates successful business owners from the rest. Ideas are easy. Execution is rare.
• Technology will fail you — prepare anyway. From failed recordings to redundant internet providers, the podcast journey is full of pivots.
• Freedom + Blueprint = Purpose. Kristen explains how the show’s name was chosen to reflect what so many home service business owners lose — and how to reclaim it.

00:00 – It’s a Big Dill… I Mean, Deal

01:56 – Why Episode 100 Matters

03:49 – The Break, the Sale, and the Pivot

05:26 – Flipping the Script: Kristen Gets Interviewed

06:08 – Tech Fails and Starting Over

08:51 – Humble Beginnings: A USB Mic and a Window

09:28 – Best Advice from a Podcasting Coach

11:05 – How Guests Were Chosen (Then vs. Now)

12:10 – Guests or Solo Shows? Kristen’s Take

14:03 – Most Impactful Guest: Ara from ServiceTitan

16:10 – The Biggest Challenge: Mindset

18:20 – Why One Episode a Week Was the Right Call

19:03 – Behind-the-Scenes Work and Early Morning Recordings

20:28 – The #1 Thread Among Successful Guests

23:03 – The Value of Runway and Planning Ahead

24:11 – The Story Behind the Name: Freedom Blueprint

26:16 – 10 Years in the Truck? Why Time Flies and Change Matters

28:00 – No More Excuses: Learning the Business

29:12 – What’s Next for the Podcast

30:11 – Kristen’s Thank You to the Listeners

31:41 – Getting Recognized at the Piggly Wiggly?!

32:40 – Got a Topic Request? Let Us Know!

34:46 – Final Thoughts and What’s Coming

#FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTrades

Show Information 

Episode Number: 99

Date: August 4, 2025

Duration: 40:06

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

Guest: McKena Harless

Company: True North Strategies

Guest Website: PickTrueNorth.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese is joined by McKena Harless, founder of True North Strategies. McKena shares her journey of growing up in the trades, learning the family HVAC business from the inside out, and how those experiences shaped her mission to help home service businesses grow through smarter marketing and operational strategies. She dives into the realities of contractor marketing, the importance of building a clear vision for your team, and why every business needs a CMO-style presence—even if they can’t afford one full-time.

Whether you’re a business owner looking to level up your marketing, create stronger operational systems, or simply find more balance in your business, McKena’s story and insights will inspire and equip you for your next stage of growth.

• Why home service companies struggle with marketing and how to fix it
• The six marketing pillars every contractor must focus on
• How to move from reactive to proactive marketing
• Building vision and culture for your team
• Why True North Strategies is designed to be a CMO and COO solution for growing businesses

1. Growing up in the trades with Daffin Cooling & Heating
2. Lessons learned from Service Nation and Lemon Seed Marketing
3. The birth of True North Strategies
4. Marketing mistakes contractors make
5. Diagnosing your business for true growth
6. How McKena and her father Tom are helping businesses as a dynamic team

#FreedomBlueprintPodcast #HomeServiceBusiness #HVACMarketing #PlumbingBusiness #ElectricalBusiness #TrueNorthStrategies #McKenaHarless #JustinDeese #BusinessGrowth #MarketingStrategy #ContractorSuccess

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Episode Number: 98

Date: July 28, 2025

Duration: 28:12

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Tom Jameson

Company: Astro Watt Electrical

Guest Website:  https://www.callastrowatt.com

Summary

In this episode, Justin chats with Tom Jameson, owner of Astro Watt Electrical based in Apex, North Carolina. Since launching in 2019, Tom has grown his business to 14 employees and is on pace for $3M in revenue—all while building a standout company culture rooted in fun, empowerment, and genuine care for both team and customer.

Tom shares how he transitioned from being in the field to leading the business, the lessons he learned from scaling too fast, and the surprising power of a monthly team book club. If you're a business owner looking to grow without losing your soul—or your weekends—this episode is for you.

Takeaways

• Building a fun and empowering culture leads to sustainable growth.
• 
  
• Clarity and focus on residential service work allowed Astro Watt to scale efficiently.
• 
  
• Letting go of control and empowering your team unlocks freedom and growth.
• 
  
• Even small companies should prioritize reinvestment and leadership development early.
• 
  
• Customer experience trumps sales—sometimes the best solution isn’t doing the job at all.
• 
  
• A great culture builds loyalty, collaboration, and a team that truly cares.
• 
  

Chapters

00:00 – Welcome and Introduction

01:00 – Astro Watt Today: Structure, Team, Revenue Goals

03:00 – Creating a Fun and Close-Knit Culture

05:00 – Early Days and the Journey to Residential Focus

08:00 – Stepping Out of the Field & Building Leaders

13:00 – Bottlenecks, Lessons, and Leadership Growth

16:00 – Empowering the Team and Letting Go

20:00 – Life Outside of Work: Golf, Family, and Perspective

22:00 – Lightning Round: Freedom, Decisions, and Advice

25:00 – Final Thoughts: The Power of Team and Book Clubs

Keywords

#ElectricalBusiness #ResidentialService #CompanyCulture #LeadershipLessons #BusinessGrowth #EmpowerYourTeam #FreedomInBusiness #CustomerExperience #HomeServices #AstroWatt #TradesLeadership #JustinDeese #FreedomBlueprintPodcast #TomJameson

Show Information 

Episode Number: 97

Date: July 21, 2025

Duration: 39:21

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

Guest Contact Information

Guest: Kristen Deese

Company: Virtual CFO for the Trades

Guest Website: KristenDeese.com

Summary

In this powerful and personal episode, Justin is joined by his wife and guest co-host, Kristen Deese, for a candid conversation about one of the biggest leadership blind spots: assigning responsibility without granting authority.

Drawing from real-life experience as business owners — and parents of a Marine — Justin and Kristen dive into the tension leaders face when trying to grow a business while still holding on too tightly. They explore what happens when managers are expected to perform without being truly empowered, and why letting go is not just necessary — it’s a leadership requirement.

From Red Friday traditions and eight-mile ruck marches to hard business truths, this episode blends heart and strategy in a way that will resonate with leaders at every level.

Resources & Mentions:

• How to Lead When You’re Not in Charge by Clay Scroggins

Takeaways

• Why delegation without authority sets your team up to fail
• How to empower managers to lead effectively — even if they’re not “in charge”
• The 80% rule: why “perfect” execution isn’t the goal
• How to support team leaders without micromanaging
• A book recommendation that every leader should read: How to Lead When You’re Not in Charge by Clay Scroggins
• Plus: How one family turned a boot camp milestone into a meaningful tradition of support

Chapters

00:00 – Welcome + Red Friday Tradition

02:00 – The Story Behind the 8-Mile Ruck March

05:30 – Honking for Support & Community Impact

07:30 – Training for the Grand Canyon Hike

09:00 – Storms, Lightning, and Studio Setbacks

10:00 – The Leadership Topic: Delegation & Authority

11:45 – Why Leaders Struggle to Let Go

13:00 – The Problem with Responsibility Without Power

15:00 – Empowering Managers: Clear Goals and Team Commitments

16:30 – Book Recommendation: How to Lead When You're Not in Charge

18:00 – What to Do When a Manager Asks to Fire Someone

20:00 – Final Thoughts: Trust, Ownership, and True Leadership

Keywords

empowering leaders, delegation and authority, how to lead when you’re not in charge, leadership in HVAC business, plumbing and HVAC leadership, business owner mindset, letting go as a leader, empowering your team, leadership challenges in small business, Team management HVAC, Clay Scroggins leadership, service manager authority, Operations manager leadership, HVAC company growth, freedom blueprint podcast, leadership podcast for business owners, Red Friday military support, family-owned business leadership

Show Information 

Episode Number: 96

Date: July 14, 2025

Duration: 34:21

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

Guest Contact Information

Guest: Ara Mahdessian

Company: Service Titan

Guest Website: www.ServiceTitan.com

Summary

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Ara Mahdessian, co-founder and CEO of Service Titan. They discuss the evolution of Service Titan from its inception to becoming a publicly traded company, the importance of leadership and trust in business, and the necessity of focus and prioritization for growth in the home service industry. Ara shares valuable insights on how to lead a team effectively, the significance of customer success, and offers practical advice for business owners looking to grow their operations.

Takeaways

• Service Titan started with a focus on plumbing and expanded based on customer demand.
• The journey to becoming a publicly traded company was unexpected but rewarding.
• Leadership requires a high degree of trust among team members.
• Trust is built on competence, intentions, and commitment.
• Focusing on one thing at a time leads to better execution and results.
• Customer success drives business growth and retention.
• Engagement in critical projects is essential for leaders.
• Ambition should be balanced with realistic execution capabilities.
• Prioritization is key to achieving business goals.
• Using technology like Service Titan can significantly impact business success.

Chapters

00:00 The Journey of Entrepreneurship

00:01 Service Titan's Growth and Industry Impact

02:51 Leadership Lessons Learned

08:36 The Importance of Trust in Leadership

12:55 Prioritization and Bandwidth in Business

18:01 Rapid Fire Questions and Personal Insights

23:52 Advice for Business Growth

Keywords

Service Titan, leadership, home service, business growth, prioritization, customer success, trades, technology, entrepreneurship, trust

Show Information 

Episode Number: 95

Date: July 7, 2025

Duration: 43:45

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

Guest Contact Information

Guest: Stephanie Postell

Company: Anchor Heating & Air

Website: https://anchorheatingandair.com

TikTok: @anchorheatingandairLLC

Facebook: Anchor Heating and Air LLC

Personal Contact: [email protected]

Summary

In this inspiring episode of the Freedom Blueprint podcast, host Justin Deese sits down with Stephanie Postell, co-founder of Anchor Heating & Air in Charleston, SC. From being fired days before Christmas to building a multi-million-dollar HVAC business, Stephanie and her husband David’s journey is a story of faith, perseverance, and unapologetic community-driven growth.

Stephanie Postell shares how personal branding, authentic leadership, and creative social media strategy helped them build a $9M business in under four years—all while keeping their values front and center. Learn how their focus on culture, community, and connection helped them recruit top talent, grow a loyal customer base, and inspire others in the home services industry.

Takeaways

• Origin Story: How losing a job (twice) became the catalyst for starting Anchor Heating & Air.
• Building a Brand on Trust: Stephanie’s unique take on why authenticity beats paid ads every time.
• Community Marketing: Creative, low-cost ways to build loyalty and generate leads.
• Social media for Recruiting: How TikTok and Facebook have become hiring tools—not just ad platforms.
• Culture that Converts: What makes Anchor a place top techs want to work—and stay.
• Faith & Resilience: The deeper purpose behind their business and the role of faith in their journey.
• Freedom in Business: What it really means to work on your business, not just in it.

Chapters

00:00 – Welcome & Introduction

Justin introduces Stephanie Postell, co-founder of Anchor Heating & Air, and sets the stage for a high-impact conversation.

01:00 – Launching Anchor Heating & Air

Stephanie shares how she and David were unexpectedly fired and used that turning point to build their own HVAC company.

04:30 – Starting a Business… Two Weeks Before COVID

From honeymoon to hustle—how Anchor’s early days were shaped by a pandemic and unexpected adversity.

06:00 – Scaling Fast: From $2K to $9M in Under 4 Years

The key moves and mindset shifts that helped Anchor Heating & Air grow rapidly and profitably.

11:00 – Marketing on a Shoestring Budget

Why community engagement beats paid ads—and the real ROI behind birthday cakes, PTA meetings, and local sponsorships.

16:30 – Rejecting Google PPC & Outmarketing with Authenticity

Stephanie breaks down why Anchor has spent less than $7K on Google ads—and doesn’t regret it.

20:00 – TikTok for Recruiting? Yes, Really.

How a creative approach to social media became Anchor’s secret weapon for hiring top techs.

27:00 – Social Branding = Culture Amplified

Showing the human side of the business through fun, authentic content—and how it drives team loyalty and local awareness.

34:00 – Life Outside the Business

From bourbon collecting to off-road adventures—how Stephanie and David stay connected and grounded as married co-owners.

38:45 – The Freedom Fast Five

Rapid-fire insights on leadership, freedom, growth strategies, and one powerful lesson every business owner needs to hear.

43:45 – Final Thoughts: Culture Before Content

Why the foundation of culture must come before you ever pick up the phone to film a TikTok.

Keywords

HVAC business growth, Plumbing and HVAC leadership, Starting an HVAC company, Anchor Heating and Air Charleston, Stephanie Postell podcast, Justin Deese Freedom Blueprint, Home service business success, HVAC marketing strategies, HVAC recruitment tactics, Community-driven HVAC marketing, Culture in the trades industryHow to grow a service business, Low-budget HVAC marketing ideas, Social media,  recruiting HVAC, TikTok for home services, HVAC company branding, Building a trades business from scratch, Business growth after setback, Creating HVAC company culture, Woman-owned HVAC business, HVAC business startup story, HVAC owners on TikTok, HVAC entrepreneur story, HVAC business using social media, Anchor Heating & Air, Freedom Blueprint Podcast, High Proof Offroad, Pearl Promise, David and Stephanie Postell, HVAC business in Charleston SC, HVAC founders podcast interview