Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Episode Number: 139

Date: March 23, 2026

Duration: 54:27

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Jered Williams

Company: Wahoo Plumbing / Wealthy Plumber

Guest Website: https://wealthyplumber.com

Tickets to HomeService Hoorah homeservicehoorah.com

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with entrepreneur Jered Williams, founder of Wealthy Plumber and the newly launched Wahoo Plumbing.

Jered shares the real story behind launching his new plumbing company—from selling previous businesses to starting again from scratch with a smarter strategy. Within two days of launching ads, Wahoo Plumbing was already booked out a week and a half, forcing them to shut off marketing while they hired technicians.

Justin and Jered dive deep into the realities of building a home service company, including marketing strategies for contractors, the importance of core values and hiring the right people, and how understanding your numbers can completely change the trajectory of your business.

They also discuss practical strategies any contractor can use today to generate more calls—from Facebook marketing and PPC campaigns to leveraging local community groups and video content.

If you're a plumbing, HVAC, or electrical contractor trying to grow from one truck to multiple trucks, this episode is packed with tactical advice you can implement immediately.

• Why Jered started another plumbing company after selling previous businesses
• The biggest mistake contractors make when launching marketing campaigns
• How Wahoo Plumbing booked a week and a half of calls in just two days
• The difference between demand capture, demand creation, and brand awareness
• Why most contractors misunderstand their marketing math
• How to calculate the number of calls you actually need to hit revenue goals
• The power of Google reviews and how to generate them quickly
• Simple Facebook strategies that can generate calls for free
• Why understanding your numbers is the key to growing from 1–3 trucks to a scalable company

00:00 Introduction and the Freedom Blueprint road show

01:10 Why Jered launched Wahoo Plumbing

03:00 The real reason entrepreneurs start another business

06:00 Lessons learned from scaling a $5M plumbing company

08:00 Why core values and hiring matter more than SOPs

12:30 The difference between tactical vs strategic business growth

15:20 Marketing strategies that generated calls immediately

19:00 How Wahoo Plumbing booked a week of calls in two days

21:00 Demand capture vs demand creation marketing

24:00 How reviews impact Google rankings

27:30 Choosing the right marketing partners

31:00 Why contractors must track booking rates and marketing metrics

34:30 The future of AI search and contractor marketing

41:30 Free marketing strategies using Facebook groups

45:00 Video marketing ideas contractors can start today

49:00 The Home Service Hoorah event announcement

#FreedomBlueprintPodcast #HomeServiceBusiness #PlumbingBusiness #HVACBusiness #ContractorMarketing #ServiceBusinessGrowth #HomeServiceMarketing #PlumbingMarketing #Entrepreneurship #SmallBusinessGrowth #LeadGeneration #FacebookMarketing #LocalSEO #GoogleReviews #HomeServiceLeadership #ServiceBusinessOwners #TradeBusiness #ContractorSuccess #WealthyPlumber #WahooPlumbing

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 138

Date: March 16, 2026

Duration: 35:32

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Josh Martin

Company: FieldSpark (Powered by 34Labs)

Guest Website: www.3fourlabs.com

Gift to listeners: Free Demo of FieldSpark AI

Are your technicians truly bad at sales… or are they just undertrained?

In this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Martin from FieldSpark to talk about one of the biggest challenges in the home service industry: consistency in the field.

Most companies train once a week… then release technicians into the wild and hope for the best. The result? As many brands as you have trucks.

Josh explains how FieldSpark is using AI-powered role play and real-time coaching to help HVAC, plumbing, roofing, and electrical companies:

• Reinforce consultative selling
• Improve closing conversations
• Increase average tickets
• Build consistency across teams
• Scale without losing control

If you're growing from $2M to $10M and struggling with trust, performance management, or technician confidence — this conversation will hit home.

• Sales isn’t manipulation — it’s education.
• Most technicians struggle with the transition from problem to price.
• Repetition is the mother of skill — practice matters.
• AI role play allows techs to practice without pressure.
• Consistency is critical when scaling.
• Transparency beats micromanagement.
• Reinforcement creates better results than correction.
• A-players want feedback and tools to improve.
• Technology doesn’t replace people — it empowers them.
• The companies embracing AI will grow faster than those resisting it.

00:00 – Welcome & Why This Conversation Matters

02:00 – What Is FieldSpark?

04:45 – Why Technicians Struggle With Sales

06:30 – AI Role Play: The Game-Changing Feature

10:00 – The Problem With Traditional Sales Training

13:30 – Scaling, Trust, and Brand Consistency

16:30 – Coaching vs. Micromanaging

19:00 – Reinforcing Winning Behaviors

21:00 – Helping A-Players Level Up

24:00 – Custom Scripts & Process Control

27:00 – What’s Coming Next for FieldSpark

29:00 – The Vision Behind 34Labs

32:00 – AI in the Home Service Industry

34:00 – Final Thoughts on Embracing Technology

#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #RoofingContractor #ServiceBusinessGrowth #FieldServiceManagement #TechnicianTraining #SalesTraining #AIinBusiness #FieldSpark #34Labs #ConsultativeSelling #HomeServiceLeadership #ScalingYourBusiness #ServiceManager #CloseMoreDeals #IncreaseAverageTicket #BusinessSystems

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 137

Date: March 9, 2026

Duration: 10:31

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

In this solo episode of the Freedom Blueprint Podcast, Justin Deese shares a powerful lesson about what real freedom looks like for business owners, and why most entrepreneurs accidentally build businesses that trap them instead of serving them.

As Justin prepares for a three-week RV road trip with his wife Kristen, traveling from Florida to Las Vegas for the ACCA Conference and across the Southwest, he reflects on a six-month RV journey his family took nearly a decade ago. That trip became a real-world test of whether their businesses were built to operate independently or if everything depended on them.

What they discovered changed how Justin thinks about leadership, systems, and business ownership. The companies didn’t just survive while they were gone, they thrived. That experience reinforced a powerful principle: freedom in business doesn’t happen by accident. It is engineered.

Justin breaks down the three essential elements required to build a company that allows owners to step away without chaos: strong leadership, clear systems, and personal clarity about what freedom actually means.

Whether you want to scale your home service company, create more margin in your life, or simply stop being the bottleneck in your business, this episode will challenge you to rethink how your company is structured and what kind of freedom you are truly building.

• Freedom in business must be intentionally designed, not hoped for

• If your company cannot operate without you, you don’t own a business—you own a job

• Leadership depth is the first step toward real freedom

• Clear roles, scorecards, and expectations allow leaders to succeed without constant oversight

• Systems create stability and allow businesses to operate consistently

• Owners must define what freedom personally means to them

• Trying to build someone else’s version of success leads to frustration

• Identifying and removing bottlenecks is key to scaling your business

00:00 Introduction and upcoming RV adventure

02:10 What freedom really means for business owners

04:10 The danger of accidentally building a business that owns you

06:00 The six-month RV trip that tested the business model

08:30 The moment Justin realized freedom is engineered

10:20 Building leadership instead of dependency

13:00 Why systems create freedom and scalability

15:20 Getting clarity on your version of freedom

17:30 The three keys to designing a freedom-based business

19:00 Action step: Identify your biggest bottleneck

#FreedomBlueprintPodcast #JustinDeese #HomeServiceBusiness #ServiceBusinessGrowth #LeadershipDevelopment #BusinessSystems #EntrepreneurFreedom #ServiceCompanyLeadership #HVACBusiness #PlumbingBusiness #ElectricalContractor #SmallBusinessLeadership #ScaleYourBusiness #BusinessOwnership #EntrepreneurMindset

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 136

Date: March 02, 2026

Duration: 41:35

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Jimmy Speyer

Company: Glasshouse

Guest Website: https://glasshouse.biz

Gift to listeners: Free live demo of Glasshouse platform

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Jimmy Speyer, Founder & CEO of Glasshouse, to talk about one of the biggest challenges facing home service businesses in 2026 — rising customer acquisition costs.

Jimmy explains why relying solely on Google and paid ads is becoming more expensive every year (what he calls the “digital Yellow Pages problem”) and how contractors can shift from reactive marketing to proactive neighborhood-level outreach.

But this episode goes deeper than marketing.

Jimmy also shares powerful leadership lessons from growing Glasshouse from 1 employee to 18 in just two years, including:

• How to hire for alignment, not just skill
• Why most companies hire wrong
• The importance of core values and mission clarity
• How to manage rapid growth without breaking culture
• Why transparency and weekly team communication matter

If you’re a plumbing, HVAC, electrical, or home service business owner looking to grow smarter in 2026, this episode is packed with practical strategy and leadership insights.

• Customer acquisition through Google Ads continues to get more expensive every year.
• Waiting for homeowners to search is reactive marketing.
• Proactive outbound neighborhood outreach creates demand instead of waiting for it.
• Speed to lead isn’t enough — speed to creating the lead matters.
• Hiring mistakes are expensive financially and culturally.
• Involve your team in defining core values.
• Growth requires constant communication and transparency.
• Meet with your team weekly to maintain alignment during change.
• Define your culture clearly — and hire only people who match it.
• Leadership is repetition. Say the mission until you're tired of hearing it.

00:00 – Welcome Back Jimmy Speyer

03:00 – The “Google Tax” and Rising Ad Costs

06:00 – Proactive vs Reactive Customer Acquisition

10:00 – Why Homeowners Aren’t Thinking About Your Business

12:30 – Growing Glasshouse from 1 to 18 Employees

15:00 – Hiring for Alignment (The Right Way)

18:00 – Interview Questions That Reveal Character

23:00 – Why Consensus Hiring Doesn’t Work

27:00 – Managing Rapid Growth & Team Communication

31:00 – Building Mission, Vision & Core Values

35:00 – Leadership Lessons from Scaling Fast

38:30 – Final Thoughts & How to Connect with Glasshouse

#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #ContractorMarketing #CustomerAcquisition #OutboundMarketing #LeadershipDevelopment #CompanyCulture #HiringRight #CoreValues #BusinessGrowth #EntrepreneurLeadership #GlasshouseSoftware #JustinDeese #JimmySpeyer

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 135

Date: February 23, 2026

Duration: 55:21

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Joe Cunningham

Company: TAC – Technical & Sales Training | Home Service Checklist

Guest Website: www.homeservicechecklist.com

Gift to listeners: Scholarship certificates for TAC technician training (details in episode)

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with industry legend Joe Cunningham, a veteran with over 40 years in plumbing, HVAC, training, and business development.

Joe shares his journey from digging ditches as a young apprentice to helping build the first publicly traded HVAC roll-up, training over 35,000 technicians, and creating some of the highest-producing selling techs in the industry.

The conversation dives deep into why fundamentals still matter, how contractors scaled long before CRMs and software, and why checklists—not more tech—are often the missing link to higher tickets, fewer callbacks, and happier customers.

Joe also breaks down:

• The philosophy behind TAC technician training
• Why most tech training fails
• How the Home Service Checklist app forces consistency, accountability, and profitability
• Why slowing techs down actually increases revenue
• How call-by-call management changes everything

This episode is packed with timeless lessons for plumbing, HVAC, and electrical contractors looking to scale without losing quality.

• The most successful service businesses still win by mastering the basics
• Checklists prevent missed opportunities, callbacks, and lost customers
• Training techs how to think beats training them what to replace
• Door-to-door hustle built million-dollar businesses long before Google Ads
• Fewer calls per day can lead to higher tickets and less burnout
• Systems create freedom—software just supports them
• Declined repairs are future revenue if documented correctly

• 00:00 – Welcome & Joe’s 40+ year journey
• 03:00 – Learning the trades the hard way
• 08:30 – Selling HVAC door-to-door
• 11:45 – Financing collapse & pivot to training
• 15:30 – Contractor Success Group & Service Experts
• 20:30 – Why technology doesn’t replace fundamentals
• 25:45 – The problem with traditional technician training
• 31:00 – Inside TAC’s 10-day technician bootcamp
• 37:30 – Why most checklists fail
• 41:00 – Home Service Checklist app explained
• 47:00 – Call-by-call management & higher tickets
• 52:00 – Final lessons from a lifetime in the trades

#FreedomBlueprintPodcast #JoeCunningham #HVACBusiness #PlumbingBusiness #HomeServiceGrowth #ServiceBusinessSystems #TechnicianTraining #SellingTechs #HomeServiceChecklist #ContractorLeadership #TradesEntrepreneur #HVACSales #PlumbingSuccess #ServiceNation #ServiceRoundtable #TACTraining

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 134

Date: February 20, 2026

Duration: 13:27

Recorded Live: PHCC Conference – San Diego, CA

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Jeff Mudd

Company: The Trades Podcast

Guest Website: https://thetradespodcast.com/

Podcast: The Trades Podcast

Podcast Link: https://podcasts.apple.com/us/podcast/the-trades-podcast/id1574731261

Recorded live at the PHCC Conference in San Diego, this episode of the Freedom Blueprint Podcast features a candid conversation with Jeff Mudd, host of The Trades Podcast and longtime advocate for skilled trades careers.

Jeff shares his journey from hands-on repair work and termite inspections to business ownership—and eventually to podcasting as a way to promote the trades to younger generations. Together, Justin and Jeff unpack the skilled labor shortage, the stigma that’s surrounded the trades for decades, and why that narrative is finally starting to change.

The conversation dives deep into career paths vs. jobs, building culture inside service businesses, financial freedom through trades ownership, and why intentional leadership matters more than ever. Jeff also explains how podcasting became an unexpected but powerful platform to recruit, educate, and elevate the trades nationwide.

• Why the skilled trades offer financial and time freedom most careers don’t
• How stigma pushed generations away from trades—and why it’s reversing
• The difference between giving someone a job and building a career path
• Why owners must be intentional about training, raises, and advancement
• The real economics behind service businesses (and common misconceptions)
• How podcasting became a powerful advocacy tool for the trades

00:00 – Live from PHCC San Diego

01:15 – Jeff’s background in the trades

02:10 – Why he started The Trades Podcast

03:00 – Changing perceptions of trades careers

03:55 – Financial freedom in the trades

05:00 – Owner vs. employee perspectives

06:15 – Building culture and career paths

07:30 – Training people even if they may leave

08:45 – Helping people grow beyond your business

09:35 – Moving from San Diego to Tennessee

10:45 – Podcasting, semi-retirement, and impact

11:45 – Final thoughts from PHCC

#FreedomBlueprintPodcast #TheTradesPodcast #SkilledTrades #TradesCareers #TradeLeadership #PHCC #HomeServiceBusiness #TradesIndustry #BlueCollarCareers #WorkforceDevelopment #TradeCulture #ServiceBusiness #ContractorLife #TradesEducation

Mentioned in this episode:

Homeservicehoorah.com

Show Information

Episode Number: 133

Date: February 18, 2026

Duration: 14:42

Recorded Live: PHCC Conference – San Diego, CA

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Rachel Evans

Company: Evans HVAC

Instagram: @MissMiniSplit

Summary

In this live episode of the Freedom Blueprint Podcast, Justin Deese sits down with Rachel Evans, founder of Evans HVAC and the voice behind the Instagram brand Miss Mini Split, recorded on-site at the PHCC Conference in San Diego.

Rachel shares her unconventional path into the HVAC industry—learning electrical theory hands-on, earning her California contractor’s license in record time, and launching her business while raising young children. She opens up about what it’s really like to be a female HVAC business owner in a male-dominated industry, including taking her baby to job sites and building credibility through technical excellence rather than sales tactics.

This conversation dives into grit, motherhood, mentorship, and why Rachel is committed to building an HVAC company rooted in quality, integrity, and long-term customer relationships—not high-pressure sales models.

Takeaways

• Why mastering electrical theory and fundamentals creates better technicians and owners
• How Rachel earned her California contractor’s license faster than most
• What it’s like building an HVAC business while being a hands-on mom
• The reality of being a female leader in the trades
• How “Miss Mini Split” grew organically on Instagram
• Why quality-focused contractors stand out in a PE-driven market

Chapters

00:00 – Recording live from PHCC San Diego

01:15 – Rachel’s approach to quality over sales

02:40 – What “new” really means in the trades

03:45 – Why she chose HVAC

04:30 – Early mentorship and learning electrical theory

05:50 – Getting licensed in California

07:15 – Starting the business as a mom

08:25 – Being a female HVAC owner

10:05 – The birth of “Miss Mini Split”

11:40 – Vision for the future of Evans HVAC

12:55 – Where to follow Rachel

Keywords

#FreedomBlueprintPodcast #MissMiniSplit #WomenInTrades #HVACBusiness #HVACLife #FemaleEntrepreneur #TradesIndustry #PHCC #HomeServiceBusiness #HVACOwner #ContractorLife #SkilledTrades #BlueCollarSuccess #HVACCalifornia #TradeLeadership

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 132

Date: February 16, 2026

Duration: 09:54

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Cody McLeod

Company: Utility Plumbing Services

Guest Website: https://utilityplumbingservices.com/

In this live episode of the Freedom Blueprint Podcast, Justin Deese sits down with Cody McLeod, owner of Utility Plumbing Services, recorded on-site at PHCC San Diego & Del Mar.

Cody shares his journey as a second-generation plumber, growing up in the trades, partnering with his father, and eventually stepping out to build his own modern plumbing company. The conversation dives into blending old-school business principles with new-school technology, including automation, AI, and service software—without losing the fundamentals that built the trades.

They also discuss Cody’s growing leadership role in the industry, including his upcoming appointment to the PHCC California State Board, and his passion for giving back through high school career days to change the narrative around skilled trades.

This episode is packed with real-world insight for plumbing, HVAC, and home service business owners navigating growth, technology, and leadership in today’s market.

• Why old-school business values still matter in a tech-driven service industry
• How Cody transitioned from a family partnership to sole ownership
• Practical ways automation and AI are improving customer experience
• Why empowering employees matters more as a 100% owner
• How trade careers offer opportunity without massive student debt
• The importance of industry involvement through PHCC leadership

• 00:00 Live from PHCC San Diego & Del Mar
• 01:00 Cody’s background as a second-generation plumber
• 02:00 Leaving the family business and starting fresh
• 03:00 Old-school business mindset meets modern technology
• 04:00 Automation vs. AI in service businesses
• 05:30 Joining the PHCC California State Board
• 06:30 Giving back through high school career days
• 08:00 Why the trades are a powerful career path today

#FreedomBlueprintPodcast #JustinDeese #CodyMcLeod #UtilityPlumbingServices #PHCC #PHCCSanDiego #PlumbingBusiness #HomeServiceBusiness #Trades #SkilledTrades #ServiceIndustry #PlumbingLife #SecondGenerationContractor #TradeLeadership #ServiceBusinessGrowth #Automation #AIInTrades

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 131

Date: February 09, 2026

Duration: 36:27

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest: Kristen Deese

Company: Virtual CFO for the Trades

Guest Website: JustinDeese.com

Gift to listeners: N/A

Six weeks into 2026, Justin and Kristen Deese sit down to unpack a whirlwind start to the year—conference travel, frozen pipes, live podcasting at PHCC San Diego, and a major family decision they never saw coming.

On December 31st, just hours before the new year, they officially purchased East Hill Pizza in Pensacola—alongside their kids. In this episode, they pull back the curtain on why they said yes, how leadership transitions really affect teams, and what happens when you apply home service business principles to an entirely different industry.

From DISC profiles and team psychology to scorecards, food cost controls, and why vocabulary matters more than you think—this conversation is packed with lessons for any business owner thinking about growth, legacy, or acquisitions.

Key Takeaways

• Why involving your team early builds trust during ownership transitions
• The power of giving people the numbers they control
• How small operational tweaks can drive massive financial impact
• Why most employees fear change—and how language can reduce resistance
• What restaurant ownership revealed about leadership across industries
• How to build a business your kids can grow into—not inherit as a mess

• 00:00 – Welcome & why 2026 already feels wild
• 02:30 – PHCC San Diego: live podcasts, chaos, and air horns
• 08:20 – Handling distractions and pressure as a leader
• 11:50 – Frozen pipes, Florida problems, and real life
• 12:40 – The “family business” conversation with the kids
• 14:30 – Why East Hill Pizza caught their attention
• 18:20 – Buying a business fast (and what that really means)
• 21:30 – Leading a team through an ownership transition
• 24:45 – Scorecards, transparency, and immediate results
• 27:30 – Applying home service principles to restaurants
• 31:45 – What’s next for the business and the family

#FreedomBlueprintPodcast #FamilyBusiness #BusinessAcquisition #LeadershipDevelopment #RestaurantOwnership #TradesLeadership #EntrepreneurLife #BusinessWithFamily #Scorecards #TeamCulture #DISCProfile #LegacyBuilding #SmallBusinessGrowth #JustinDeese #KristenDeese #WhenYourBusinessPartnerIsYourSpouse

Mentioned in this episode:

Homeservicehoorah.com

Episode Number: 130

Date: February 02, 2026

Duration: 10:50

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Too many business owners are busy, exhausted, and frustrated—yet still falling short of their goals. In this episode of the Freedom Blueprint Podcast, Justin Deese breaks down a critical leadership mistake: confusing goals with priorities.

Justin explains why comparing your numbers to other businesses is dangerous, how different accounting methods skew benchmarks, and why progress—not comparison—is the true measure of success. Using simple sports analogies and real-world business examples, he shows how championship teams win by protecting priorities, not just dreaming about outcomes.

If you want clarity, focus, and real momentum in your business, this episode will help you stop chasing noise and start executing the plays that actually move the scoreboard.

• Goals define the destination, but priorities determine daily execution
• Most owners fail not because of bad goals—but unclear priorities
• Business KPIs are rarely measured the same way across companies
• Comparison without context leads to distraction and poor decisions
• Consistency in the right actions beats chasing the latest tactic
• Progress against your own metrics matters more than outside benchmarks

00:00 – Why comparing numbers is misleading

02:30 – Goals vs. priorities explained with sports analogies

06:15 – Why being busy doesn’t equal progress

09:40 – The danger of KPI comparison in business

13:10 – Average ticket, labor, and margin misunderstandings

18:45 – Why you’re only competing against yourself

22:30 – How to align goals with real priorities

26:00 – The true “silver bullet” for business growth

29:10 – Action steps to regain clarity and focus

32:00 – Final takeaway: change priorities to change results

#FreedomBlueprintPodcast #BusinessLeadership #GoalsVsPriorities #HomeServiceBusiness #BusinessClarity #LeadershipDevelopment #EntrepreneurMindset #ServiceBusinessGrowth #BusinessExecution #LeadershipFocus #ConsistencyWins #StopComparing #WinningTheDay #JustinDeese

Mentioned in this episode:

Homeservicehoorah.com