Cracking the Code

By Contractor University Powered by EGIA

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show arrives here in audio form, bringing listeners contracting strate... more

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FAQs about Cracking the Code:

How many episodes does Cracking the Code have?

The podcast currently has 365 episodes available.

Cracking the Code episodes:

August 25, 2025 Avoiding the Biggest Recruiting Mistakes
Hiring the right people is hard enough. What happens when the wrong person is already on your team?

In this week’s episode, Contractor University faculty members Drew Cameron and Gary Elekes dive into the real-world challenges of recruiting in the trades, and what happens when personal relationships complicate professional decisions. They share lessons learned from their own experiences and offer proven strategies to help you avoid costly hiring mistakes.

Whether you’re growing your team or managing the one you’ve got, this episode will help you recruit smarter, build a stronger culture, and protect your business from the inside out.
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23min
August 18, 2025 Driving Operational Maximization
Do you know how to maximize your operations during the summer rush? It starts with aligning your people, processes, and priorities — then turning every opportunity into measurable results.

In this episode, Contractor University faculty member Drew Cameron shares his approach to operational maximization—keeping customers happy, employees motivated, and opportunities fully captured during the busiest months of the year. From driving more leads to optimizing every interaction, you’ll learn how to make the summer season your most successful yet.
The post Driving Operational Maximization first appeared on My Contractor University | Dashboard.
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17min
August 11, 2025 Leadership That Drives Brand Trust
Customers don’t sit in on staff meetings, and they won’t study your mission statement, but they feel the effects of how your business runs every time they interact with your team.

In this week’s episode, contracting business expert Gary Elekes shares how internal leadership changes can create real results in the field. He breaks down the steps he took to rebuild trust with his team, strengthen customer relationships, and reverse declining sales trends. Learn to lead with intention and see the payoff in both culture and revenue.
The post Leadership That Drives Brand Trust first appeared on My Contractor University | Dashboard.
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23min
August 03, 2025 Chasing Greatness: Becoming an Industry GOAT
The best contractors aren’t just skilled — they’re hungry, humble, and always leveling up. Going from a profitable business to a leader in the industry takes more than discipline.

In this week’s episode, Mark Matteson, best selling author and TEDx Speaker, sits down with industry titan Paul Kelly, who shares the mindset behind RAISING GOATS; A new program built for contractors who are ready to dominate their market.

Learn how to stop taking notes and start taking action that matters. Surround yourself with top performers and learn to lead with the kind of drive that builds $250M+ businesses. Because most know what to do. Few actually do it.
The post Chasing Greatness: Becoming an Industry GOAT first appeared on My Contractor University | Dashboard.
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42min
July 27, 2025 The Psychology Behind Buying HVAC: Part 2
The best in-home sales strategies aren’t flashy.
Don’t think high-tech, think high-touch. With thoughtful, structured, customer-first selling techniques your team will close more sales without being pushy or too hands off.
On this week’s episode, New York Times bestselling author Weldon Long unpacks the psychology behind HVAC buying decisions. Learn how to use tiered pricing to ease objections, rebuild confidence, and give homeowners the power to choose comfort levels that fit their needs and their budget.
The post The Psychology Behind Buying HVAC: Part 2 first appeared on My Contractor University | Dashboard.
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18min
July 21, 2025 The Psychology Behind Buying HVAC: Part 1
What really makes homeowners say “Yes,” when making HVAC purchasing decisions?

It’s not always about the price — it’s about the feeling behind your purchase. Even when homeowners trust the contractor and want a better system, that initial sticker shock can trigger doubt and stall the sale. So how do you keep customers engaged without racing to the bottom on cost?

On this week’s episode, New York Times bestselling author Weldon Long unpacks the psychology behind HVAC buying decisions. Learn how to use tiered pricing to ease objections, rebuild confidence, and give homeowners the power to choose comfort levels that fit their needs and their budgets.
The post The Psychology Behind Buying HVAC: Part 1 first appeared on My Contractor University | Dashboard.
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23min
July 14, 2025 Top 10 Critical KPIs for Contractors: Part 2
Is Your Business Focused on the Right Numbers?

Not all metrics are created equal—and if you’re tracking the wrong ones, you could be missing key opportunities for growth. Real success comes from measuring what truly impacts your bottom line.

In this week’s episode, Next Level Business Coaches Bob Larkin and Darrel Yashinsky dive into the core KPIs that matter most for contractors. They’ll show you how to cut through the noise, focus on what counts, and use data to drive better decisions, streamline operations, and fuel long-term success.
The post Top 10 Critical KPIs for Contractors: Part 2 first appeared on My Contractor University | Dashboard.
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18min
July 07, 2025 Top 10 Critical KPIs for Contractors: Part 1
Are you measuring what really matters in your business?

Achieving financial success in your business is built on understanding what functions truly move the needle. That starts with knowing which key performance indicators (KPIs) to track, how to track them, and how to interpret what they’re telling you.

On this episode, Next Level Business Coaches Bob Larkin and Darrel Yashinsky break down the essential KPIs every contractor should track and how to use them to improve financial and operational performance. When you understand the right KPIs, you gain real insight for smarter decisions, better processes, and sustainable growth.
The post Top 10 Critical KPIs for Contractors: Part 1 first appeared on My Contractor University | Dashboard.
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26min
June 29, 2025 Building a Prosperity Mindset: Part 2
What’s holding you back from reaching your full potential in business?

Success requires concentration on even the smallest processes and aspects of your company. But to truly unlock that success, you first need to examine your mindset. Focus is power. Just like the sun’s focused rays can cut through steel, your energy and attention, when dialed in, can help you achieve remarkable results.

On this episode, New York Times bestselling author Weldon Long tells his own story on how he achieved the growth mindset through years of self-reflection and gives you a framework to root out what’s holding you back in your mental state.
The post Building a Prosperity Mindset: Part 2 first appeared on My Contractor University | Dashboard.
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28min
June 23, 2025 Building a Prosperity Mindset: Part 1
What separates a struggling contractor from one who builds a thriving business? It’s not just technical skills or a business degree, it’s mindset. A prosperity mindset doesn’t just help you close more sales; it reshapes how you see opportunity, value, and growth.

On this episode, NYT bestselling author Weldon Long breaks down the principles behind a prosperity-focused way of thinking. You’ll learn how to shift out of survival mode, take control of your outcomes, and start building a business that rewards you for the value you bring—not just the hours you work.

Discover how to reframe your thinking, attract more success, and lead your team from a place of abundance.
The post Building a Prosperity Mindset: Part 1 first appeared on My Contractor University | Dashboard.
...more
30min

FAQs about Cracking the Code:

How many episodes does Cracking the Code have?

The podcast currently has 365 episodes available.

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