Cracking the Code

By Contractor University Powered by EGIA

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting... more

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FAQs about Cracking the Code:

How many episodes does Cracking the Code have?

The podcast currently has 373 episodes available.

Cracking the Code episodes:

October 19, 2025 How Wowing Customers Led to $60 Million in Annual Revenue
Building a strong customer base is great, but building a referral fan base is transformative. Companies that master unforgettable customer service every time can see remarkable growth.
On this episode of Cracking the Code, Mary Jean “MJ” Anderson, retired president of Anderson Plumbing, Heating & Air, unpacks how wowing customers fulled a leading company built on trust, care, and consistency. Discover how you can implement genuine service and empower your team to go above and beyond to transform your customer base into your greatest asset.
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27min
October 13, 2025 How Contractors are Thriving in a Changing Landscape
External pressures are reshaping the HVAC industry — from tariffs and private equity, to rapidly evolving homeowner expectations. Yet despite it all, top-performing contractors are growing stronger and finding new ways to stay in control by turning challenges into opportunities.
On this episode of Cracking the Code, David Holt sits down with Decision Analyst, a leading marketing research and advanced analytics firm, to speak with Vice Presidents Julie Trujillo and Hilary Selman. Together, they reveal how contractors are adapting to change, expanding into new services, and using smart technology and financing to strengthen customer relationships.
From maintenance agreements that create steady revenue streams to AI tools that enhance customer satisfaction, you’ll discover how to build trust, deliver better experiences, and thrive in today’s competitive landscape.
Want to shape the future of the industry? Take part in the Annual Contractor Survey for HVAC Business Leaders and make your voice heard! Take the survey today!
The post How Contractors are Thriving in a Changing Landscape first appeared on My Contractor University | Dashboard.
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21min
October 05, 2025 AI That Builds Better Customer Journeys
Everyone’s talking about AI, but here’s the truth — it won’t replace people and it won’t replace critical thinking. The real competitive edge comes from using AI to inform and elevate your customer’s buying journey.
On this episode of Cracking the Code, David Holt sits down with Brigham Dickinson, President and Founder of Power Selling Pros., where he shares how contractors can use AI alongside coaching and accountability to create wow experiences, uncover hidden revenue, and build customer trust that lasts.
From smarter tech adoption to powerful customer touch points, you’ll discover how to integrate AI the right way, enhancing your team and customer experience instead of replacing them.
The post AI That Builds Better Customer Journeys first appeared on My Contractor University | Dashboard.
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19min
September 28, 2025 How Video and Training Led to 3X Business Growth
Tripling a business doesn’t happen overnight. For Barron Heating, AC, Electrical & Plumbing, it came from two core commitments: finding the right people and building the right systems. Video became their tool to earn trust with customers and attract new talent, while training turned green hires into future leaders.

On this week’s episode of Cracking the Code, David Holt, General Manager of Contractor University, sits down with Brad Barron, CEO of Barron Heating, AC, Electrical & Plumbing; Dave Marrs, co-star of HGTV’s Fixer to Fabulous; and Josh Burdick, founder of Whole Home Media. They share how Barron built a $45 million powerhouse by using video to build trust, training to create leaders, and systems to expand sustainably.

From recruiting and training to marketing and storytelling, you’ll hear how to use storytelling and partnerships to scale a contracting business the right way—without the scars of going it alone.
The post How Video and Training Led to 3X Business Growth first appeared on My Contractor University | Dashboard.
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28min
September 22, 2025 The Three Keys to Lasting Success

Who’s really running your business and what should you focus on? How should you think about finances? The answers to these fundamental questions are often more straightforward than we make them out to be.

On this week’s episode of Cracking the Code, David Holt, General Manager of Contractor University, takes you back to the basics. Through a powerful whiteboarding session, he reimagines how you should view your HVAC business and reveals the three keys to lasting success. Discover how shifting perspective can transform your business into a customer-driven operation that delivers profit, consistency, and long-term growth.

The post The Three Keys to Lasting Success first appeared on My Contractor University | Dashboard.
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15min
September 15, 2025 The Entrepreneur’s Journey

Being an entrepreneur isn’t for the faint of heart. Running your own business means long days that stretch far beyond a 40-hour work week, tackling challenges head-on, and sometimes feeling like you’re building the plane while it’s already taking off.

On this episode, David Holt, Contractor University’s General Manage, takes you inside the unfiltered life of an entrepreneur. From balancing the demands of your business and time with family, to knowing when to push forward and when to adjust course — David shares the hard truths and practical insights every business owner needs to hear.

Discover how to navigate uncertainty and find resilience in the chaos, so you can thrive as both a leader and a human being.
The post The Entrepreneur’s Journey first appeared on My Contractor University | Dashboard.
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37min
September 08, 2025 Stress-Free HVAC Sales Process That Works
Does selling sometimes feel like you’re pushing prospects too hard? Closing more HVAC jobs can be stress-free for you and your customers when you lead with their priorities and turn selling into problem-solving.

This week on Cracking The Code, David Holt, Contractor University’s General Manager and a former contractor, demonstrates his proven stress-free HVAC sales process that makes it easier to close jobs right at the kitchen table. See how a simple, customer-first conversation can build trust, uncover real priorities like safety, health, comfort, and efficiency, and turn selling into educating—helping you land more jobs with confidence.
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15min
August 29, 2025 Interview Questions to Find A+ Employees
Does your interview process get the right people in the right roles?

This week, Drew Cameron and Gary Elekes build on last week’s discussion about recruiting mistakes, sharing practical strategies for screening candidates over the phone, leveraging multiple interviewers, and asking the standardized questions that reveal who is truly a fit.

You’ll discover a repeatable system to streamline your hiring process, save time, and zero in on A+ performers who can help drive revenue and strengthen your business.
The post Interview Questions to Find A+ Employees first appeared on My Contractor University | Dashboard.
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29min
August 25, 2025 Avoiding the Biggest Recruiting Mistakes
Hiring the right people is hard enough. What happens when the wrong person is already on your team?

In this week’s episode, Contractor University faculty members Drew Cameron and Gary Elekes dive into the real-world challenges of recruiting in the trades, and what happens when personal relationships complicate professional decisions. They share lessons learned from their own experiences and offer proven strategies to help you avoid costly hiring mistakes.

Whether you’re growing your team or managing the one you’ve got, this episode will help you recruit smarter, build a stronger culture, and protect your business from the inside out.
The post Avoiding the Biggest Recruiting Mistakes first appeared on My Contractor University | Dashboard.
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23min
August 18, 2025 Driving Operational Maximization
Do you know how to maximize your operations during the summer rush? It starts with aligning your people, processes, and priorities — then turning every opportunity into measurable results.

In this episode, Contractor University faculty member Drew Cameron shares his approach to operational maximization—keeping customers happy, employees motivated, and opportunities fully captured during the busiest months of the year. From driving more leads to optimizing every interaction, you’ll learn how to make the summer season your most successful yet.
The post Driving Operational Maximization first appeared on My Contractor University | Dashboard.
...more
17min

FAQs about Cracking the Code:

How many episodes does Cracking the Code have?

The podcast currently has 373 episodes available.

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