In this episode of The Retail Perch, Shekar Raman and Gary Hawkins are joined by Virginia Marsh, Head of Data, Agency & Platforms at Fluent Inc. Virginia’s career began loading trucks in Puerto Rico and took a pivotal turn when she taught herself to code on a Commodore computer. That early curiosity grew into a passion for data that now shapes how she helps retailers make smarter decisions. She shares her perspective on when data is relevant and when it is not, offering practical insights on how retailers can cut through the noise and stay competitive in a changing industry.