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#120: When a Business Pivot is Actually a Homecoming
In this response episode, Ashlan and Tory debrief their conversation with returning guest Dusti Arab and reflect on what it really looks like to pivot a business into deeper alignment. They talk about Dusti’s evolution from marketing work into community-centered food growing through Hearth & Hollow, and how that shift was not a random reinvention so much as stepping fully into work that matches her values.
They also unpack why community is more than a buzzword right now, how local action can be a real form of resistance, and why pivots in business often come from paying attention to what keeps pulling at you. Plus: networking in Vegas versus Portland, garden dreams, and the usual media recs.
If you’ve been feeling the nudge to change direction in your business, this episode is a good reminder that a pivot does not mean you failed. It often means you finally listened.
Key Takeaways
- A pivot can be alignment, not abandonment. Dusti’s shift into Hearth & Hollow shows how a business evolution can build on everything you already know instead of tossing it out.
- Your past work still counts. Marketing, relationship-building, and community skills all transferred into Dusti’s new venture in a meaningful way.
- Community really is the strategy. Whether that means growing food, showing up locally, or simply knowing your neighbors, local connection matters.
- You do not have to do everything. Everyone’s role in community care and resistance will look different, and that is okay.
- In-person connection still matters. Networking, collaboration, and shared spaces keep opening doors, even when schedules get messy.
This episode references our conversation with Dusti Arab, episode #119 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Dusti #060.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- https://www.instagram.com/ashbeanpdxmktg
- https://www.linkedin.com/in/ashlan-glazier-anderson
- With Tory:
- https://www.instagram.com/imaginemarketingstrategies
- https://www.linkedin.com/in/victoriaproppe
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
Like our content? Be sure to subscribe and review!
Want to keep in touch?
Find us on:
Youtube
Instagram
View all episodes
By Victoria Proppe & Ashlan Glazier-AndersonIn this response episode, Ashlan and Tory debrief their conversation with returning guest Dusti Arab and reflect on what it really looks like to pivot a business into deeper alignment. They talk about Dusti’s evolution from marketing work into community-centered food growing through Hearth & Hollow, and how that shift was not a random reinvention so much as stepping fully into work that matches her values.
They also unpack why community is more than a buzzword right now, how local action can be a real form of resistance, and why pivots in business often come from paying attention to what keeps pulling at you. Plus: networking in Vegas versus Portland, garden dreams, and the usual media recs.
If you’ve been feeling the nudge to change direction in your business, this episode is a good reminder that a pivot does not mean you failed. It often means you finally listened.
Key Takeaways
- A pivot can be alignment, not abandonment. Dusti’s shift into Hearth & Hollow shows how a business evolution can build on everything you already know instead of tossing it out.
- Your past work still counts. Marketing, relationship-building, and community skills all transferred into Dusti’s new venture in a meaningful way.
- Community really is the strategy. Whether that means growing food, showing up locally, or simply knowing your neighbors, local connection matters.
- You do not have to do everything. Everyone’s role in community care and resistance will look different, and that is okay.
- In-person connection still matters. Networking, collaboration, and shared spaces keep opening doors, even when schedules get messy.
This episode references our conversation with Dusti Arab, episode #119 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Dusti #060.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- https://www.instagram.com/ashbeanpdxmktg
- https://www.linkedin.com/in/ashlan-glazier-anderson
- With Tory:
- https://www.instagram.com/imaginemarketingstrategies
- https://www.linkedin.com/in/victoriaproppe
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
Like our content? Be sure to subscribe and review!
Want to keep in touch?
Find us on:
Youtube
Instagram