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If you are trying to break into a niche, you might be surprised to hear that the quality of your marketing efforts is not the only growth tool you have.

One of the most important ways to break into a niche is through relationships.

In this episode, I talked about how I created relationships to break into the coworking niche and why I don't think I'd be here today if I relied solely on my marketing efforts to attract interest.

Relationships come in all shapes and sizes. But building them is a skill in itself. 

Listen in for some good ideas around that.

—k