Lisa Simone Richards is a publicist for coaches, she swapped out her previous lead magnet, a five-day challenge on podcasting, for a quiz titled "What's the best way to get the word out about your fitness brand?" and immediately saw a 1,200% increase in leads coming in the door. In just two months she got more new leads with the quiz than the previous two years combined using the challenge. 

In this episode Lisa shares the way she came up with the idea for the quiz (and why she waited three years to get started on it), how she built the quiz into her marketing plan, and the way it helps to keep customers engaged as they consider working with her. It's a fascinating listen, and you'll learn a lot (I know I did).