In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Stephanie Lantry, co-owner of White Eagle Resort, about how a simple yet powerful quiz, “Which cabin at White Eagle Resort is right for you?”, has transformed the way they attract and engage guests. Stephanie shares how the quiz acts as a personalized guide for potential visitors, helping them quickly find the perfect cabin while simultaneously capturing valuable email leads and customer insights.

Stephanie and Josh dive into how quiz data informs everything from email strategy to future cabin designs, blending automation with authentic communication to maintain the resort’s family-owned, personal touch. This conversation is a masterclass in how hospitality brands can use personalization, email marketing, and interactive content to drive both bookings and trust. If you're in tourism, lodging, or just love a good funnel, this one’s for you.

Learn more: https://whiteeagleresort.com/

Take the quiz: Which cabin at White Eagle Resort is right for you?

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with mindset expert and speaker Karen Allen to explore how quizzes can go beyond conversion tools to become instruments of personal and professional transformation. Karen shares how she designed a growth mindset quiz that highlights what's right with people, flipping the script on traditional assessments that focus on limitations. The two dive into her powerful Stop & Shift method, which helps individuals and audiences identify fear-based beliefs, reframe their thinking, and take aligned, productive action—on and off the screen.

Throughout the conversation, Josh and Karen unpack how AI, personalization, and authentic storytelling can deepen audience connection and improve quiz performance. They also explore how the most effective marketing blends frameworks with lived experience, curiosity, and psychological safety. Whether you're building a quiz funnel or trying to communicate with more intention, this episode offers actionable insight into how mindset and marketing go hand in hand.

Learn more: https://www.karenallen.co/

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with author, speaker, and entertainer Adam Christing to explore how authors can strategically use quizzes to grow their email lists and deepen engagement with their audience. Drawing from his experience as a published author and performer, Adam shares how quizzes can act as a bridge between your book and your business, giving readers a personalized entry point into your world while offering valuable insight in return.

Josh and Adam dive into the psychology behind what makes a quiz effective, how humor and relatability boost quiz engagement, and why understanding your audience’s “laugh language” can be a game-changer in your email marketing strategy. Whether you’re launching a new book, or simply want to connect with your readers in a more interactive way, this episode reveals how quizzes can become one of the most powerful (and fun) tools in your marketing toolkit.

Learn more: https://adamchristing.com/

Discover your laugh language: https://quiz.tryinteract.com/#/68878f40feaa82001501542a

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Audrey Saccone, founder, strategist, and digital marketing expert, to explore the powerful role quizzes play in driving audience engagement and business growth. Audrey shares her insights on how quizzes create personalized experiences that build trust, deepen connections, and increase conversions across industries. From leveraging AI for smarter personalization to designing quiz results that resonate, this conversation unpacks the strategies behind creating quizzes that actually work.

Josh and Audrey also dive into the importance of authentic storytelling in marketing and why blending frameworks with personal experiences leads to stronger connections with your audience. You’ll learn practical tips on testing, iterating, and optimizing quizzes, plus how to use them as part of a broader marketing strategy to attract, engage, and convert the right people. Whether you’re a creator, entrepreneur, or marketer, this episode will give you a fresh perspective on how quizzes can transform your approach to audience engagement and growth.

Learn more: https://audreysaccone.com/

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Cyn Meyer, founder of Second Wind Movement, to explore how she’s used quizzes as an intentional, long-game marketing tool to build connection and drive engagement. With over 20 years of experience in marketing, Cyn shares the evolution of her content strategy, from early blogging to creating a highly personalized quiz designed to guide older adults toward purposeful, fulfilling retirement. She unpacks how emotional insight, behavioral patterns, and quiz data come together to create more meaningful experiences for her audience.

Josh and Cyn also dive into what it means to play the long game in content creation, including how to adapt to algorithm shifts, generate audience-informed content ideas, and balance automation with authenticity. Whether you’re creating for a niche audience or thinking about launching your first quiz, this conversation offers both strategic depth and practical advice for building a brand that lasts.

Learn more: https://secondwindmovement.com/

Take the Quiz: What's your Retirement Purpose?

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Charlotte Grimmel, founder of The Mind Friend, to explore how psychology and quizzes intersect to create deeply engaging marketing experiences. Charlotte shares her process for crafting personalized quizzes that don’t just attract leads, they provoke emotion, build trust, and offer meaningful insights into a person’s mindset and behavior. They discuss how understanding audience psychology can elevate content strategy and why emotional resonance is a key driver of connection in today’s saturated market.

Josh and Charlotte also dig into the tech stack behind interactive marketing, the power of polarizing content on social media, and how to strike the right balance between creative hooks and authentic messaging. Whether you're looking to build community, generate leads, or deepen your impact, this episode is packed with perspective-shifting ideas on using quizzes as a tool for both transformation and connection.

Learn more: https://themindfriend.net/

Take the Quiz: Discover your hidden success blocker

 In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Jessica Walther, founder of The Launch Collaborative, to explore how quiz funnels are transforming the way wellness practitioners and service providers attract and convert leads. Jessica breaks down her signature approach to using quizzes for segmentation, simplifying marketing strategies, and building genuine connections with potential clients, without adding stress to the process.

They dive into the power of personalization, how tailored email sequences nurture trust over time, and why even the busiest solopreneurs can benefit from having a “sales assistant” in the form of a well-built quiz funnel. Jessica also shares insights on overcoming ROI hesitations, the role of video in deepening engagement, and the key trends she’s seeing in quiz marketing today. If you’re looking to turn leads into long-term clients with less overwhelm, this episode is packed with practical advice and inspiration.

Learn more: https://www.thelaunchcollaborative.com/

In this episode of the Quiz Marketing Podcast, Josh Haynam is joined by Sarah Goff-Dupont, brand storyteller, content strategist, and unapologetic word nerd, for a deep dive into the power of interactive content. From quizzes and decision trees to flow charts and assessments, Sarah shares how thoughtfully designed experiences can elevate engagement and make content feel more human. They discuss what it takes to stand out in a sea of sameness, the role of AI in shaping modern strategies, and why user experience is the foundation of any effective interactive piece.

Sarah also brings her signature wit and insight to topics like content differentiation, purposeful storytelling, and how to craft for a specific audience without losing personality. Whether you're a marketer, writer, or strategist looking to boost your content’s impact, this conversation offers smart, actionable takeaways with real-world experiences.

In this episode of the Quiz Marketing Podcast, Josh Haynam chats with Tayler Cusick-Hollman, Co-Founder of Enji, about how quizzes can become powerful lead magnets for SaaS companies. Tayler shares her insights on using quizzes to uncover customer pain points and guide prospects toward the right solutions—building trust and boosting engagement along the way. They dig into the psychology behind why quizzes work, how they help customers become problem-aware, and why authentic communication is key to earning loyalty in a skeptical market.

Josh and Tayler also explore how to balance data-driven marketing with genuine human insight, tailoring quiz content to different customer personas for maximum impact. If you’ve ever wondered how a simple quiz can spark real conversations, deliver meaningful value, and convert leads into loyal customers, this episode will give you plenty of practical ideas to try in your own SaaS or service business.

Learn more about Enji: https://www.enji.co/

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Bri Jones, Head of Marketing at Stitch, to explore how interactive content — especially quizzes — can scale meaningful conversations in a noisy digital world. Bri shares how Stitch uses quizzes to deliver genuine value to clients without putting up gates or barriers, building trust and brand loyalty along the way. She breaks down why aligning content with real client needs is the secret to staying relevant and why clear, engaging quizzes are one of the best ways to do it.

Josh and Bri dive into Stitch’s collaborative culture, where everyone plays a role in crafting marketing that feels human and personal — even as AI becomes part of the mix. They talk about balancing automation with authenticity, listening to feedback, and keeping a people-first mindset at the heart of every campaign. If you’re curious about scaling your message and your connection at the same time, this episode is packed with fresh ideas you can put into practice.

Learn more about Stitch: https://www.stitch.cx/