Interact

In this episode of the Interact Podcast, Josh Haynam sits down with Alissa Boyer, coach for highly sensitive people and founder of Sensitive & Soulful, to explore how a quiz she created in 2020 grew into a core part of her business and ultimately helped lead to a book deal. Alissa shares how patterns she noticed while working with highly sensitive people inspired her Sensitive Strength and Sensitive Shadow archetypes, designed to help people recognize both their gifts and the challenges that can hold them back. What began as a fun way to help her audience better understand themselves became her most successful email list builder and eventually caught the attention of an editor at Penguin Random House. 

Josh and Alissa also dive into what makes personality quizzes resonate so deeply and how she has integrated her archetypes throughout her content. She shares how she creates social posts, Reels, and podcast episodes around individual quiz results to help people see themselves in the archetypes and become curious about their own results. They also discuss the importance of human connection in the age of AI, why personal expertise and empathy are difficult to replicate, and how Alissa has grown her business by balancing data with creativity and staying focused on the platforms and content she genuinely enjoys. This episode offers a practical look at how one quiz can evolve into an entire framework for content, community, and business growth.

Learn more: https://www.sensitiveandsoulful.com/

Take the quiz: https://www.sensitiveandsoulful.com/quiz

In this episode of the Interact Podcast, Josh Haynam sits down with Laura Davison, founder of Good Girl Syndrome Coach, to explore how she turned the complex patterns behind Good Girl Syndrome into an engaging personality quiz. Laura shares how she developed four distinct Good Girl types, including the Dutiful Doer, Harmony Hero, Polished Perfectionist, and Secret Survivor, and the process of transforming those archetypes into a quiz that feels accurate, relatable, and easy to take. She also explains how testing, audience feedback, and quiz analytics helped her simplify the experience and create results that help people recognize their patterns without feeling judged or labeled.

Josh and Laura also dive into the bigger role quizzes can play in creating human connection. Laura explains how she uses quiz results to segment her audience and provide more personalized resources, while giving new visitors a low-pressure way to step into her world and understand what she does. They discuss why people are becoming more protective of their attention and email addresses, the importance of creating marketing experiences that provide real value, and how archetypes can remind people that they aren't alone in what they're experiencing. This episode offers a thoughtful look at how quizzes can combine psychology, personalization, and real human experiences to help an audience feel genuinely seen and understood.

Learn more: https://goodgirlsyndromecoach.com/

Take the quiz: https://goodgirlsyndromecoach.com/goodcode

In this episode of the Interact Podcast, Josh Haynam sits down with Nick Loper, founder of Side Hustle Nation, to break down how he uses quizzes to generate leads and help a massive library of content feel more personalized. Nick shares the story behind his Side Hustle Finder Quiz, which has generated 57,000 leads since 2019 and continues to bring in hundreds of leads each month with minimal upkeep. He also reveals one of the biggest surprises the quiz uncovered about his audience: 80% of quiz takers weren't looking to quit their jobs and become entrepreneurs, they simply wanted to make extra money. That insight ultimately changed the type of content Nick created and who he created it for.

Josh and Nick also explore how quizzes can solve another challenge for content-heavy businesses: helping people find the right content at the right time. Nick shares how his podcast playlist quiz turns more than 700 episodes into personalized recommendations while converting listeners into email subscribers and deepening their relationship with the Side Hustle Nation brand. They also discuss first-party data, quiz automation, SEO, AI, and why giving people the option to skip an email opt-in can actually create a better long-term audience. This episode offers a practical look at turning quizzes into evergreen assets that generate leads, uncover what your audience really wants, and make your existing content more valuable.

Learn more: https://www.sidehustlenation.com/

Take the quiz: https://www.sidehustlenation.com/personalized-playlist/

In this episode of the Interact Podcast, Josh Haynam sits down with Rebecca Shostak, co-founder and CEO of Flodesk, to talk about what actually works in email marketing in 2026. Rebecca explains why deliverability should come before everything else, and how consistency, list quality, and genuine engagement determine whether your emails actually reach your audience. She also breaks down the growing distinction between newsletters and traditional marketing emails, why both have a place in your strategy, and how email can reach a much larger percentage of your audience than social media when you build an engaged list.

Josh and Rebecca also explore how AI is changing email creation without replacing the human creativity that makes content worth reading. Rebecca shares the thinking behind Flodesk Studio, including how the team uses AI to remove friction while keeping design and creative control in human hands. They also discuss why audiences are craving more authentic, imperfect content, the importance of building a visible online presence, and why every small business should start a newsletter even if they have nothing to sell yet. This episode offers a practical look at building an email strategy that keeps your business visible, strengthens audience relationships, and creates long-term opportunities for growth.

Learn more: https://www.linkedin.com/in/rebecca-shostak-17048a60

In this episode of the Interact Podcast, Josh Haynam sits down with Abbie Emmons to explore how personality-based quizzes can help writers unlock their creative potential. Abbie shares the inspiration behind her Author Archetype Quiz, which draws from Carl Jung's archetypes to identify seven distinct writing styles. She explains how understanding your natural strengths can help you write more confidently, overcome creative roadblocks, and develop a process that feels authentic. Abbie also shares how the quiz has become a valuable tool for understanding her audience and delivering more personalized content and recommendations.

Josh and Abbie also dive into the psychology behind effective quizzes and content creation. She explains why the best quiz questions start with the desired outcome and work backward, how recognizable content patterns help creators grow, and why YouTube has become a powerful platform for building a loyal community of writers. They also discuss the importance of consistency, passion, and long-term thinking when building a personal brand. This episode offers a practical look at how quizzes, storytelling, and psychology can help creators better serve their audiences while growing a sustainable business.

Learn more: https://www.abbiee.com/

Take the Quiz: https://quiz.tryinteract.com/#/69bacca36b1f4f26f77c663e

In this episode of the Interact Podcast, Josh Haynam sits down with Mary Marantz to explore how quizzes can create deeper human connection in both business and life. Mary shares the story behind her Achiever Types Quiz, including how it helps people better understand themselves, uncover hidden patterns, and gain clarity about the motivations driving their decisions. She explains why quizzes resonate so deeply with audiences and how personalized results can make people feel seen, understood, and supported.

Josh and Mary also discuss the growing demand for authenticity in a world filled with generic content and AI-generated messaging. She shares why understanding your audience's fears, hopes, and motivations is essential for creating meaningful marketing, and how businesses can stand out by embracing their unique voice instead of following trends. They also explore perfectionism, self-worth, and the importance of building a brand rooted in genuine connection. This episode offers a thoughtful look at how quizzes, storytelling, and authenticity can help create stronger relationships with your audience while fostering personal growth.

Learn more: https://marymarantz.com/

Take the Quiz: https://www.marymarantz.com/quiz

In this episode of the Interact Podcast, Josh Haynam sits down with Rob Walling to discuss his evolution from building software companies to becoming a respected voice in the startup ecosystem. Rob shares how content creation became an extension of his entrepreneurial journey, from writing books and blog posts to hosting podcasts and creating YouTube content. He explains why authenticity and consistency matter more than chasing trends, how content helps him process ideas and sharpen his thinking, and what he's learned from years of showing up publicly as a founder.

Josh and Rob also explore the growing role of personal branding in entrepreneurship and whether founder-led marketing is right for every business. Rob shares his perspective on building an audience versus building a network, the realities of creating content over the long term, and why enjoying the process is critical if you want to stay consistent. They also discuss the impact entrepreneurs can have through teaching and sharing their experiences, and why helping others succeed has become one of the most rewarding parts of Rob's career. This episode offers a practical look at content creation, personal branding, and the long game of entrepreneurship.

Learn more: https://robwalling.com/

In this episode of the Interact Podcast, Josh Haynam sits down with Holly Marie Haynes to discuss how quizzes can help businesses create more personalized customer journeys in an increasingly crowded digital landscape. Holly shares how she uses quizzes to segment her audience, guide potential customers toward the right offers, and gather insights that improve her marketing over time. She explains why buyers are taking longer to make decisions, how personalization builds trust, and why businesses need to move beyond generic messaging to stand out.

Josh and Holly also explore how AI, SEO, and content marketing are reshaping the way people discover and evaluate businesses. She shares why she's seeing a shift away from social media dependence and toward building a content ecosystem that includes search, long-form content, email, and quizzes. They discuss how quiz data can reveal valuable audience insights, how to create quiz results that feel personalized without becoming overwhelming, and why trust is becoming one of the most important assets a business can build. This episode offers a practical look at creating a marketing ecosystem that attracts, nurtures, and converts customers over the long term.

Learn more: https://www.hollymariehaynes.com/

Take the quiz: https://www.hollymariehaynes.com/quiz

In this solo episode of the Interact Podcast, Josh Haynam shares the quiz-building framework that has helped generate more than 100 million leads through quizzes. Drawing from years of experience working with creators, coaches, and businesses, Josh breaks down the key elements of a high-converting quiz, including how to identify the right question to ask, structure personalized outcomes, and create an experience that feels like a one-on-one conversation. He explains why the best quizzes solve a problem that requires a personalized answer and how to design outcomes that resonate with the majority of your audience.

Josh also dives into the practical side of quiz strategy, including how to uncover the questions your audience is already asking, write engaging quiz questions, and use quizzes to move engagement from social media and websites onto your email list. He shares why most successful quizzes only need a handful of outcomes, how personalization increases participation, and what separates quizzes that convert from those that get ignored. This episode offers a step-by-step look at how to create a quiz that generates leads, builds trust, and delivers value for your audience.

Learn more: https://www.tryinteract.com/

In this episode of the Interact Podcast, Josh Haynam sits down with Scott Keller to break down how a single quiz became a major engine for growth in his business. Scott shares how he created a birdwatching quiz that has generated more than 375,000 email subscribers over six years, dramatically increasing conversions and helping turn a niche passion into a thriving online business. He explains how quizzes improved his email signup rate, what makes a quiz engaging enough for people to complete and share, and why evergreen content continues to deliver results year after year.

Josh and Scott also dive into the broader business strategy behind content-driven growth. He shares how he monetizes Bird Watching HQ through affiliate revenue, ads, and email marketing, along with lessons from building a content website that generates passive income over time. They also discuss the long-term value of updating existing content, the cyclical nature of content creation, and how niche businesses can build loyal audiences through useful, highly specific resources. This episode offers a practical look at how quizzes and evergreen content can become lasting assets for audience growth and monetization.

Learn more: https://birdwatchinghq.com/

Test your wildlife knowledge: https://birdwatchinghq.com/quizzes/