In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Demi Fair, founder of Trust Your Gut, about how she uses quizzes to connect with clients and guide them through the mind-body healing journey. Demi shares how her own experience with IBS and nervous system dysregulation inspired her to create a personalized quiz that helps users understand the gut-brain connection and take the first step toward true healing. The conversation explores how quizzes can be both a valuable lead generation tool and a compassionate entry point for sensitive, health-focused audiences.

Josh and Demi dive into the mechanics behind her quiz funnel, discussing the balance between personalization, automation, and trust-building in the health space. They also cover marketing strategies, the power of storytelling in coaching, and why human connection still beats AI when it comes to supporting real people. If you're a wellness coach, functional health practitioner, or anyone blending education with empathy, this episode offers a fresh look at how quizzes can fuel growth and transformation.

Learn more: https://www.trustyourguthealth.com/

In this episode of the Quiz Marketing Podcast, Josh Haynam chats with Madison Krigbaum, travel blogger and founder of Madison’s Footsteps, about how she uses quizzes to grow her audience and email list. Madison shares how integrating fun, personalized travel quizzes into her content strategy helped her stand out in a crowded space and offer immediate value to her readers. The quizzes not only boost engagement but also guide visitors toward their ideal destinations based on personality and travel style.

They also discuss the impact of recent SEO and algorithm changes on content creators, and how interactive tools like quizzes can help bloggers stay relevant by delivering truly helpful, human-centered content. Madison gives a sneak peek into her upcoming Italy move and how she plans to create more destination-based quizzes that combine inspiration with practical travel planning. It’s a must-listen for travel creators looking to turn content into connection.

Learn more: https://madisonsfootsteps.com/

What's your next international solo travel destination? Take the Quiz: https://quiz.tryinteract.com/#/674c9ed9bfc2b6cdf101ac0d

In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Megan Gravitt, Director of Marketing at SoulKu, about how their team created a personalized quiz to help customers find the right gemstone jewelry. Megan shares the behind-the-scenes story of building the Stone Finder Quiz, from aligning it with SoulKu’s brand values to making it user-friendly and conversion-focused. She also explains how the quiz enhances the shopping experience while supporting a deeper emotional connection with the customer.

Josh and Megan dive into the logistics of implementing the quiz on SoulKu’s e-commerce platform, including how they evaluated different quiz tools, integrated email capture, and used AI tools like ChatGPT to streamline content creation. They also explore future opportunities for expanding the quiz strategy during high-impact moments like holiday gifting. This episode is a great listen for marketers and shop owners looking to turn product discovery into a meaningful and scalable customer experience.

Learn more: https://soulku.com/

Find Your Soul Stone: https://soulku.com/pages/stone-quiz

In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Hannah Brooks, a relationship coach who helps highly sensitive people build stronger, more emotionally intelligent marriages. Hannah shares how she created multiple quizzes to help individuals identify the key areas in their relationships that need support, and how that self-awareness becomes a powerful entry point for deeper coaching and transformation.

The conversation dives into the connection between emotional intelligence and marketing, showing how personalized quiz funnels can guide people with empathy, clarity, and care. Hannah explains how her quizzes don’t just capture leads, but start meaningful journeys by asking the right questions, offering insight, and providing a path toward healthier connection. This episode is a must-listen for coaches and service providers who want to lead with heart and help their audience grow from the inside out.

Learn more: https://www.lifeisworthloving.com/

What's Your Best Next Step To Improve Your Marriage? Take the quiz: https://quiz.tryinteract.com/#/6622816533f45b001551e3fc

In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Stephanie Lantry, co-owner of White Eagle Resort, about how a simple yet powerful quiz, “Which cabin at White Eagle Resort is right for you?”, has transformed the way they attract and engage guests. Stephanie shares how the quiz acts as a personalized guide for potential visitors, helping them quickly find the perfect cabin while simultaneously capturing valuable email leads and customer insights.

Stephanie and Josh dive into how quiz data informs everything from email strategy to future cabin designs, blending automation with authentic communication to maintain the resort’s family-owned, personal touch. This conversation is a masterclass in how hospitality brands can use personalization, email marketing, and interactive content to drive both bookings and trust. If you're in tourism, lodging, or just love a good funnel, this one’s for you.

Learn more: https://whiteeagleresort.com/

Take the quiz: Which cabin at White Eagle Resort is right for you?

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with mindset expert and speaker Karen Allen to explore how quizzes can go beyond conversion tools to become instruments of personal and professional transformation. Karen shares how she designed a growth mindset quiz that highlights what's right with people, flipping the script on traditional assessments that focus on limitations. The two dive into her powerful Stop & Shift method, which helps individuals and audiences identify fear-based beliefs, reframe their thinking, and take aligned, productive action—on and off the screen.

Throughout the conversation, Josh and Karen unpack how AI, personalization, and authentic storytelling can deepen audience connection and improve quiz performance. They also explore how the most effective marketing blends frameworks with lived experience, curiosity, and psychological safety. Whether you're building a quiz funnel or trying to communicate with more intention, this episode offers actionable insight into how mindset and marketing go hand in hand.

Learn more: https://www.karenallen.co/

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with author, speaker, and entertainer Adam Christing to explore how authors can strategically use quizzes to grow their email lists and deepen engagement with their audience. Drawing from his experience as a published author and performer, Adam shares how quizzes can act as a bridge between your book and your business, giving readers a personalized entry point into your world while offering valuable insight in return.

Josh and Adam dive into the psychology behind what makes a quiz effective, how humor and relatability boost quiz engagement, and why understanding your audience’s “laugh language” can be a game-changer in your email marketing strategy. Whether you’re launching a new book, or simply want to connect with your readers in a more interactive way, this episode reveals how quizzes can become one of the most powerful (and fun) tools in your marketing toolkit.

Learn more: https://adamchristing.com/

Discover your laugh language: https://quiz.tryinteract.com/#/68878f40feaa82001501542a

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Audrey Saccone, founder, strategist, and digital marketing expert, to explore the powerful role quizzes play in driving audience engagement and business growth. Audrey shares her insights on how quizzes create personalized experiences that build trust, deepen connections, and increase conversions across industries. From leveraging AI for smarter personalization to designing quiz results that resonate, this conversation unpacks the strategies behind creating quizzes that actually work.

Josh and Audrey also dive into the importance of authentic storytelling in marketing and why blending frameworks with personal experiences leads to stronger connections with your audience. You’ll learn practical tips on testing, iterating, and optimizing quizzes, plus how to use them as part of a broader marketing strategy to attract, engage, and convert the right people. Whether you’re a creator, entrepreneur, or marketer, this episode will give you a fresh perspective on how quizzes can transform your approach to audience engagement and growth.

Learn more: https://audreysaccone.com/

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Cyn Meyer, founder of Second Wind Movement, to explore how she’s used quizzes as an intentional, long-game marketing tool to build connection and drive engagement. With over 20 years of experience in marketing, Cyn shares the evolution of her content strategy, from early blogging to creating a highly personalized quiz designed to guide older adults toward purposeful, fulfilling retirement. She unpacks how emotional insight, behavioral patterns, and quiz data come together to create more meaningful experiences for her audience.

Josh and Cyn also dive into what it means to play the long game in content creation, including how to adapt to algorithm shifts, generate audience-informed content ideas, and balance automation with authenticity. Whether you’re creating for a niche audience or thinking about launching your first quiz, this conversation offers both strategic depth and practical advice for building a brand that lasts.

Learn more: https://secondwindmovement.com/

Take the Quiz: What's your Retirement Purpose?

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Charlotte Grimmel, founder of The Mind Friend, to explore how psychology and quizzes intersect to create deeply engaging marketing experiences. Charlotte shares her process for crafting personalized quizzes that don’t just attract leads, they provoke emotion, build trust, and offer meaningful insights into a person’s mindset and behavior. They discuss how understanding audience psychology can elevate content strategy and why emotional resonance is a key driver of connection in today’s saturated market.

Josh and Charlotte also dig into the tech stack behind interactive marketing, the power of polarizing content on social media, and how to strike the right balance between creative hooks and authentic messaging. Whether you're looking to build community, generate leads, or deepen your impact, this episode is packed with perspective-shifting ideas on using quizzes as a tool for both transformation and connection.

Learn more: https://themindfriend.net/

Take the Quiz: Discover your hidden success blocker