In this episode of the Interact Podcast, Josh Haynam sits down with Jessica Cox, founder of Persuasion Maven, to explore why quizzes remain one of the most powerful tools for audience engagement and self-discovery. Jessica breaks down the psychological principles that make quizzes so compelling, from archetypes and self-selection to crafting questions in the voice of your audience. She explains why the quality of your questions determines the quality of your results and how thoughtful quiz design can create real insight, not just entertainment.

Josh and Jessica also discuss where quiz marketing is headed next. As audiences grow more discerning, generic personality quizzes are giving way to diagnostic, hyper-specific tools that address real problems. Jessica shares how building genuineness into your quiz experience fosters trust and deeper connection, helping bridge the gap between where someone is now and where they want to be. This episode is a masterclass in creating quizzes that feel personal, purposeful, and persuasive.

Learn more: https://www.persuasionmaven.com/

In this episode of the Interact Podcast, Josh Haynam sits down with Sam Crosby, founder of Explicit Essentials, to explore what it really takes to build a self-care brand that resonates. Sam shares how being her own target demographic helped her create a deeply relatable brand experience and why emotional connection matters more than clever marketing tactics. She walks through the early days of growing the business, the challenges of scaling, and the importance of staying authentic while expanding.

Josh and Sam also dive into the balance between intuition and data in entrepreneurship. From listening closely to customer feedback to understanding the unique personality of each social media platform, Sam explains how genuine engagement fuels long-term growth. This episode is a powerful reminder that people do not just want to be sold to. They want to feel seen, understood, and connected.

Learn more: https://www.explicitessentials.com/

In this episode of the Interact Podcast, host Josh Haynam sits down with Jasmine Mariposa, ceremonialist and founder of Women Rewoven. Jasmine shares how she created a quiz to help women tap into their creative essence and leadership through archetypes rooted in her years of experience. The quiz serves as both a gentle introduction to her work and a bridge into deeper conversations around feminine embodiment and spiritual growth.

Jasmine and Josh explore the power of using familiar language to make spiritual ideas more accessible, and why focusing on empowerment—rather than pain—is a more effective approach to marketing. Jasmine also highlights the role of community and ceremony in helping women feel supported as they grow into their authentic selves. If you're interested in intuitive business building, meaningful marketing, and personal transformation, this episode offers a grounded, inspiring perspective.

Learn more: https://www.jasminemariposa.com/

Check out the Archetype quiz: https://quiz.tryinteract.com/#/6902ac3612dbcd0015db3158

In this episode of the Interact Podcast, host Josh Haynam sits down with award-winning journalist and founder of The Pinpoint Press, Rick Newman. With decades of experience in traditional media and a fresh outlook on digital storytelling, Rick shares his transition from major newsrooms to building his own media platform. The conversation explores how quizzes and gamification can make complex topics more accessible, engaging audiences in new and interactive ways.

Rick also dives into the challenges facing modern journalism, from the fragmentation of media to the rise of AI in content creation. He emphasizes the importance of understanding audience needs and using innovative formats to cut through the noise. Whether you’re a media professional or simply curious about where journalism is headed, this episode offers a thoughtful look at how news can evolve without losing its impact.

Learn more: https://www.thepinpointpress.com/
The Pinpoint Press: https://www.thepinpointpress.com/

In this episode of the Interact Podcast, host Josh Haynam sits down with Mya Nichol, business coach and Instagram strategist, to unpack the story behind her unexpected rise to becoming a leading voice in Instagram growth. From her early days in nursing school to experimenting with network marketing and eventually committing to a 90-day Reels challenge, Mya shares how consistency, experimentation, and authenticity shaped her journey. She reflects on the moment she leaned into teaching Instagram strategy and how that pivot unlocked massive audience growth and clarity in her business.

The conversation dives into what truly drives results on Instagram: building community, creating content rooted in value, and prioritizing long-term connection over short-term virality. Mya breaks down the myths around follower count and income, urging creators and business owners to focus on understanding their audience, staying in their niche, and committing to the process. She also shares her perspective on navigating the emotional ups and downs of online business and what it means to be rooted in a mission deeper than metrics.

Learn more: https://myanichol.com/

In this episode, Josh Haynam talks with Kaelyn Grace Apple, a digital historian and content creator who helps non-traditional scholars and knowledge professionals navigate the online education space. Kaelyn shares her personal journey from posting YouTube videos as a pre-teen to creating educational content during her master’s program. She opens up about the challenges of balancing academic work with building a digital presence, and how storytelling has become a powerful tool in her content creation strategy.

Kaelyn also offers insight into the systems and mindsets that support sustainable content creation. From the importance of consistency and accountability to analyzing audience engagement and experimenting with new formats, she walks through how creators can find clarity, creativity, and growth. Whether you're an aspiring educator or a creative professional, this conversation is packed with practical tips and inspiration to build a meaningful creator career.

Learn more: https://kaelynapple.com/

In this episode of the Interact Podcast, Josh Haynam sits down with Dr. Desiree Strickland, founder of the Public Health Club, to explore how she’s building a thriving career platform for public health professionals. Dr. Strickland shares how her “Ideal Career Quiz” helps members identify aligned paths within the often misunderstood and expansive field of public health. She dives into the power of community-building, how live training sessions foster engagement, and why supporting professionals at every stage of their journey is at the heart of her mission.

The conversation also highlights her strategic use of data to drive business decisions, from refining content to scaling marketing efforts. Dr. Strickland discusses how she grew the Public Health Club through organic social channels like Instagram and LinkedIn, and how she’s now expanding through paid advertising. If you're interested in using quizzes, community, and smart content to grow a mission-driven business, this episode offers both inspiration and strategy.

Learn more: https://www.publichealthclub.com/

In this episode of the Interact Podcast, Josh Haynam talks with Tae Kim, the founder of Financial Tortoise and a YouTuber dedicated to making financial education accessible and practical. Tae shares his journey from working in corporate finance to becoming a content creator focused on helping others build wealth slowly and intentionally. He opens up about the personal financial mistakes that led him to his mission and how quizzes have become a powerful tool in helping his audience assess their financial health and take the next step.

The conversation dives into the evolving landscape of entrepreneurship, the value of digital platforms like YouTube in spreading financial literacy, and the mindset shifts required for building long-term wealth. Tae also shares his approach to content creation, his love for research and reading, and why now is one of the best times to be financially educated and digitally entrepreneurial. Whether you're just starting your financial journey or looking to expand your influence, this episode offers both tactical and mindset-level insights.

Learn more: https://financialtortoise.com/

In this episode, Josh Haynam talks with Emily Liou, career coach and founder of Cultivitae, about what burnout really looks like and how to break free from it. They explore the deeper roots of burnout, from childhood patterns to misalignment with personal values, and how self-discovery can open the door to clarity and fulfillment. Emily shares insights from her “Burnout Archetypes” quiz and how it’s helping mid-career professionals figure out what’s next—without shame or confusion.

The conversation also dives into the pressure of social media, why nervous system regulation matters for career growth, and how Emily's Inner Magic program helps people reconnect with their true path. Whether you’re feeling stuck, overwhelmed, or just questioning what’s next, this episode offers both a compassionate perspective and practical guidance for reclaiming confidence and direction in your career.

Learn more: https://www.cultivitae.com/

In this episode of the Interact Podcast, Josh Haynam sits down with Laura Sprinkle, founder of Rootbl, to explore the art and strategy behind building powerful referral systems. Laura breaks down her proven framework into three core pillars: attract, activate, and appreciate. She explains how each stage plays a vital role in the success of joint ventures, affiliate programs, and customer referrals. By focusing on bringing in the right partners, setting them up to succeed, and showing gratitude, referral systems become not just effective but sustainable.

Throughout the conversation, Laura shares real-world insights on what makes referral systems thrive, including how to simplify participation, track results, and deepen relationships. Whether you're running a formal affiliate program or encouraging word-of-mouth recommendations, this episode offers practical tools to increase engagement and grow your business through genuine partnerships.

Learn more: https://laurasprinkle.com/