Josh Haynam interviews Jen Bazwick, the founder of The Intuitive Nutritionist, about her journey in creating a successful quiz that helps individuals understand their relationship with food. Jen shares her experiences of overcoming perfectionism, brainstorming ideas, and developing a quiz that resonates with her audience. The discussion also covers the impact of the quiz on her business growth, her accidental start as an entrepreneur, and the importance of evolving marketing strategies to engage with clients effectively.

Takeaways

• Jen Bazwick created a quiz to help people understand their relationship with food.
• The quiz was born from her own struggles with binge eating and overeating.
• Brainstorming was a crucial part of developing the quiz concept.
• Understanding client needs informed the quiz's structure and results.
• The quiz aims to be lighthearted and relatable, avoiding shame.
• Jen emphasizes that individuals are not broken; they just need to unlearn harmful habits.
• The quiz has significantly grown her email list and client base.
• Jen's business started accidentally while she was in her master's program.
• She learned to show up confidently, even without a structured plan.
• Evolving marketing strategies over time is essential for business growth.

Learn more about Jenn: 

https://theintuitivenutritionist.com/

Take Jenn's quiz:

https://theintuitivenutritionist.com/quiz

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google's Experience Institute. They discuss the importance of creating spaces for sharing stories, the role of quizzes in fostering connection, and how belonging is a journey that influences engagement and innovation. The conversation highlights the need for trust and emotional connections in both personal and professional settings, emphasizing that belonging is essential for collaboration and creativity.

Takeaways

• Belonging is a fundamental human need that drives engagement.
• The journey towards belonging begins before the event itself.
• Quizzes can serve as a low barrier to entry for connection.
• Sharing stories about belonging sparks emotional connections.
• Belonging is a journey, not a fixed state.
• Trust is essential for fostering a sense of belonging.
• People want to see their evolving selves reflected in experiences.
• The act of sharing stories can create community and connection.
• Belonging influences innovation and collaboration in organizations.
• Designing for belonging requires understanding individual needs and preferences.

In this episode of the Quiz Marketing Podcast, I sit down with Professor Ye Li, Associate Professor of Management at UC Riverside, to explore the fascinating world of behavioral science and decision-making. We dive into how emotions, gratitude, and cognitive shortcuts (heuristics) shape our choices—especially around money and health—and what truly defines a “good” decision. Professor Li also shares why the design of a question can dramatically influence outcomes in both research and marketing, and how micro-targeting and individual differences play a crucial role in personalization. Plus, we discuss the evolving relationship between AI and human judgment, and how the future of decision-making lies in collaboration between the two. Whether you’re crafting quiz questions or navigating business strategy, this episode offers powerful insights into how people think—and how you can meet them where they are.

In this episode of the Quiz Marketing Podcast, I sit down with Hannah Williams, founder of Salary Transparent Street, the viral movement bringing pay transparency to the forefront of career conversations. We dive into how Hannah is using content strategy and interactive tools like the "Are You Underpaid?" quiz to educate and empower people on their compensation. From building trust through free resources to exploring ethical partnerships and leveraging AI for personalized insights, Hannah shares how her team is creating relatable, consistent content that drives real change. We also explore how quizzes are helping people discover career pathways and make informed decisions about their futures. Whether you're a business owner, creator, or just curious about fair pay, this episode is packed with inspiration and actionable ideas.

In this episode of the Quiz Marketing Podcast, we’re joined by Karen Polcaro, Chief Marketing Officer at SpotOn Fence, to explore how the company uses quizzes to engage pet parents and drive conversions. Karen shares insights into SpotOn’s innovative GPS-based dog fence system, discussing how quizzes help with customer education, segmentation, and qualification. We dive into the power of personalization, omni-channel marketing, and how SpotOn tailors its messaging to different customer segments, all while creating long-term relationships through post-purchase engagement and support. Tune in for actionable tips on using quizzes to refine your customer journey, boost retention, and deliver a pawsitive experience!

In this episode of the Quiz Marketing Podcast, I chat with Tyler Leber, Co-Founder of Coconut, a platform revolutionizing how creators and solopreneurs manage remote hiring. We dive into how Coconut uses quiz-based applicant screening with advanced branching logic to efficiently match virtual assistants with growing businesses. Tyler shares the founding story of Coconut, the challenges and benefits of offshore vs. U.S. hiring, and how automation and AI are streamlining the process. We also explore how Coconut builds trust with both clients and talent, plus key growth strategies and lessons learned along the way. Whether you're hiring your first VA or scaling a remote team, this episode is packed with actionable insights.

In this episode of the Quiz Marketing Podcast, I sit down with Maiko Sakai—strategic business consultant and quiz expert—to explore how quizzes can become powerful tools for authentic connection and scalable growth. Maiko shares her 10-step blueprint for quiz creation, packed with insights on crafting titles that spark curiosity, writing questions that tap into the secret desires of your audience, and aligning your quiz with your broader business model. We dive into real-world quiz examples, how to avoid generic quiz pitfalls, and why your quiz should be a true reflection of your brand. Whether you’re building your first quiz or optimizing an existing one, this episode is a goldmine of strategy, creativity, and actionable tips.

In this episode of the Quiz Marketing Podcast, I sit down with Dawn Richardson, Product Education Manager at Flodesk, Tech Educator & Content Creator at Tech Savvy Creative, to dive deep into the power of quizzes for audience engagement, content creation, and lead generation. We explore how to craft effective quiz questions, leverage expertise to build trust, and use quiz insights to create personalized marketing strategies. Dawn shares her expertise in tech support, email marketing, and user education, offering valuable tips on balancing sales with authenticity. Whether you're looking to refine your quiz strategy or enhance your communication with your audience, this episode is packed with actionable insights to help you make the most of quiz marketing.

In this episode of the Quiz Marketing Podcast, we dive into the power of quizzes as a tool for audience engagement and understanding. Julie Bjelland, licensed psychotherapist and founder of Sensitive Empowerment, joins us to discuss how quizzes can create empathetic, personalized experiences that connect with audiences on a deeper level. We explore the importance of user testing, the role of language and words in crafting effective quizzes, and how personalization can drive meaningful engagement. Tune in as we discuss how to shift from demographic-based approaches to personalized strategies, and discover how quizzes can build lasting relationships with your audience.

In this episode of The Quiz Marketing Podcast, I sit down with Naomi Crellin, CEO and Founder of Storycraft Lab, to explore the power of quizzes in creating meaningful audience engagement. We discuss how empathy-driven marketing, user testing, and strategic language choices can transform quizzes into tools for deeper understanding and connection. Naomi shares insights on shifting from demographic-based marketing to true personalization, using quizzes to craft memorable experiences, and the importance of follow-up in engagement strategies. Tune in to discover how quizzes can go beyond lead generation to foster authentic relationships and lasting impact.