In this episode of The Quiz Marketing Podcast, I sit down with Naomi Crellin, CEO and Founder of Storycraft Lab, to explore the power of quizzes in creating meaningful audience engagement. We discuss how empathy-driven marketing, user testing, and strategic language choices can transform quizzes into tools for deeper understanding and connection. Naomi shares insights on shifting from demographic-based marketing to true personalization, using quizzes to craft memorable experiences, and the importance of follow-up in engagement strategies. Tune in to discover how quizzes can go beyond lead generation to foster authentic relationships and lasting impact.